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This profile was last updated on 8/21/14  and contains information from public web pages and contributions from the ZoomInfo community.

Director of Communications

Treyarch
3420 Ocean Park Blvd. Ste 2000
Santa Monica, California 90405
United States

Company Description: Treyarch > Defining the Next Level
Background

Employment History

Board Memberships and Affiliations

  • Director
    CommunicationsTreyarch

Education

  • B.A. , Media Studies
    Pennsylvania State University
46 Total References
Web References
John Rafacz | John ...
www.gamemarketingsummit.com, 23 April 2014 [cached]
John Rafacz | John Rafacz_web John Rafacz | Game Marketing Summit 2014
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John Rafacz Director of CommunicationsTreyarch
Rafacz is a seasoned marketing communications professional with 17 years of public relations and social media experience, having worked with entertainment, consumer lifestyle and technology companies that rank among some of the world's most recognized brands.
Currently, Rafacz serves as the Director of Communications for Treyarch, the Call of Duty developer responsible for the Black Ops series of games. He oversees the execution of all public relations and social media efforts that relate to the studio and its creative endeavors. Most recently, Rafacz oversaw communications activities relating to Call of Duty: Black Ops 2, the biggest entertainment launch of 2012 and one of the most popular online console games to date.
Rafacz holds a B.A. in Media Studies from the Pennsylvania State University.
John ...
www.abc.net.au, 11 Feb 2013 [cached]
John Rafacz
Web Exclusive Interview - John Rafacz
20th Nov 2012 - Watch the web exclusive interview with John Rafacz, Director of Communications for Treyarch.
AusGamers Call of Duty: Black Ops ...
www.ausgamers.com, 11 Oct 2012 [cached]
AusGamers Call of Duty: Black Ops 2 Developer Interview with John Rafacz
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AusGamers had a chance to catch up with Treyarch's John Rafacz to talk all things Black Ops II: Zombies, eSports, Strikeforce and more. Watch or read on for what he had to say...
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Prior to the shenanigans that's going to happen over the next couple of days, I've got John, who I've known for a few years now -- he came out of Activision pedigree, then decided "You know what? The building next door, Treyarch, was so much better to work at". So he's working directly with the guys on Black Ops II.
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John Rafacz: I think the easy answer to that is: I think the guys took a really hard look at: what could we bring people that they hadn't seen in a Call of Duty game before?
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John: Strikeforce levels are in the single-player, for sure.
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John: Sure.
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John: Does it? [laughs] We're excited to give it to fans, for sure.
AusGamers: So let's talk about eSports, but I want to immediately flip the script, and see if I can throw out this one: zSports -- we'd say zed sports in Australia, but just for your benefit: zee sports -- anything going on there at all?
John: Well... nothing yet. When you talk about eSports, there's nothing to announce now, but what we do have in zombies, is leaderboards and stat-tracking matchmaking, so that you can track your progress again. So I guess you could look at that and see it as dipping our toes into those waters.
AusGamers: Well, I mean, now you've got the human-versus-human-versus-zombie thing as well, which kind of adds a bit more of a competitive component too.
John: Sure. So zombies is made up of a few different dimensions.
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John: That's an impossible question to answer.
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John: [laughs] You definitely have some Songs From the Big Chair there Stephen.
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John: The team first decided that they wanted to do something near-future in 2025, then the process of becoming subject-matter experts, and figuring out how to create this fiction, so that it didn't feel like laser-beams and aliens --that's really where the team went.
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John: Moore's Law! ...and apply a little creative license to Moore's Law, there's no reason to think that it can't be in optics.
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John: Bottom line: because Black Ops II offers a number of things that people just have never seen in a Call of Duty game before.
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AusGamers: [laughs] Thanks again John, and thanks for coming out to Australia.
John Rafacz, Communications ...
www.ausgamers.com, 27 Aug 2012 [cached]
John Rafacz, Communications Director for Treyarch, explains a little about this.
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"The Guardian, which is also in use, but right about now probably about the size of this wall and requires a small trailer tractor-size power source," explains John.
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John says, referring to the Millimeter Scanner and Guardian turret.
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So you'll find things like EMP grenades are going to be pretty handy," John alludes.
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While John wasn't giving anything more outside of the Multiplayer zone, he did have this to say about Zombies.
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John concludes.
Treyarch's director of ...
www.digitalspy.co.uk, 26 June 2012 [cached]
Treyarch's director of communications John Rafacz told Digital Spy: "The near future opens up a lot of opportunities with weapons and gameplay, and allowed us to improvise opportunities to introduce things like Strike Force levels and tell stories in new ways.
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Rafacz continued: "Where we thought we may have been going too far [with near future warfare], Singer told us we probably weren't going far enough, which was pretty eye-opening for us.
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More: John Rafacz, Treyarch, Activision, Gaming, Call of Duty
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