CEO of Punch Pizza, John Puckett.
It's instant and it enables a small company like us to reach people quickly," Puckett
started using social media, after he
pizza joints weren't exactly social-media friendly.
"We got blasted by a blogger because we never allowed anyone to take pictures of our food, and he
was right to blast us, so we decided to do a 180 and ask our customers to take pictures," Puckett
Last year Punch Pizza
created a contest on the photo sharing site, Flickr.
Post pizza pictures and keep coming back to the site to see them go live.
It was a huge success, and Puckett
was hooked on using the site to generate traffic in his
"All of a sudden the restaurants are full of people and they are taking pictures of food and posting it online and our eyes were opened, something big is going on," Puckett
"We found that if we let people try it in a fun way we are going to retain a lot of customers," Puckett
learned this "new way" to get deals to customers earlier this year.
On that night we all would like to forget, the night of the Vikings/Saints game in January, when the ball sailed through the uprights and the Saints went marching into the Super Bowl, Punch
declared the next day free pizza on Flicker.
"I think we gave out something like 15,000 pizzas," Puckett