SVP of Marketing
Publishers Clearing House
John Princiotta is Senior Vice President of Marketing for Publishers Clearing House, one of the nation's leading direct mail marketers, and a brand icon closely associated with its sweepstakes.
John has been at PCH for the past 29 years, assuming a number of diverse management roles.
During the early part of his
tenure at PCH
led Campus Subscriptions.
also laid the groundwork for PCH's expansion into the U.K. market before switching gears to head up the credit and collections area.
In 1996, John
moved back to Marketing and was instrumental in the company's expansion into merchandise sales, with particular focus on affinity products and continuity marketing.
In John's current position, he's
responsible for all the company's direct mail and digital magazine and merchandise marketing efforts, analytics, product strategy, and merchandising.
Prior to joining PCH, John held a number of marketing positions at Philip Morris USA in New York City.
John presently serves on the Management Department Advisory Board for St. John's University's Peter J. Tobin College of Business.