The award was presented to Alliant by John Princiotta, Senior Vice President, Publishers Clearing House, a client of Alliant.
remarks to a crowd of 283 direct marketing leaders attending the awards ceremony, Princiotta
highlighted Alliantâ€™s contributions to the industry. â€œAlliant has pioneered the collection and sharing of transaction level payment data to help marketers identify top prospects and customersâ€�, he
said. â€œAlliantâ€™s analytical capability is exceptional and their team is consistently proactive in addressing the constant flow of new challenges we face every day, especially in the ever changing world of online marketingâ€� (see video clip).