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This profile was last updated on 7/2/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Sales and Marke...

Mountain King
P.O. Box 14532
Houston , Texas 77221
United States

Company Description: MountainKing┬« offers a complete line of fresh potato products satisfying wide ranging tastes and complimenting every meal. From the unique flavor of our smooth and...   more
Background

Employment History

  • Vice President of Sales and Marketing
    MountainKing
  • Vice President of Sales and Marketing
    MountainKing Potatoes
  • Vice President - Sales and Marketing
    Schoenmann Produce Co.
16 Total References
Web References
Mountain King | MountainKing Potatoes
www.mtnking.com, 2 July 2014 [cached]
John Pope, Vice President of Sales & Marketing
"Across the board, shoppers are looking ...
www.groceryheadquarters.com, 18 Nov 2014 [cached]
"Across the board, shoppers are looking for better-tasting produce - and that includes potatoes," says John Pope, vice president of sales & marketing for MountainKing, the only company to offer the Butter Russets.
"We've created a look that will ...
www.theproducenews.com, 2 Oct 2014 [cached]
"We've created a look that will certainly inspire creative retailer displays," John Pope, vice president sales and marketing at MountainKing, said in a press release.
Supermarket FRESH FOOD Business: Taking their lumps
www.progressivegrocer.com [cached]
According to John Pope, v.p. of Houston-based Mountain King Potatoes, Atkins and its related low-carb spinoffs "have had a huge impact."Pope, whose employer ranks among the nation's largest growers of specialty potatoes, estimates that fresh-potato sales were off by more than 5 percent during the last quarter of 2003.
...
For its part, Mountain King has been working in close association with several supermarket chains to develop a unique consumer-education program that's recapturing lost potato sales revenues, Pope says."Our six-week 'Low in Calories, High in Flavor' promotion is a plan using in-store banners, on-bag diet information, and fact-based advertising to place special emphasis on the role potatoes can play in a highly effective weight-loss effort."
The program focuses on the fact that many potato dishes fall within the recommended carbohydrate levels of several low-carb diets, says Pope, who adds: "Potatoes are an ideal diet food, even for the low-carb plans.We've created an action plan that we think is very important for customers, and thus far it's been very successful and seen very substantial sales increases."
Through these and other efforts, USPB's Johnson says the industry is essentially working to "give consumers permission to eat something they like.We haven't lost consumers as much as we've lost frequency, and potatoes can and should be part of a balanced diet."
Pope says: "I think that as an industry, we have to do a lot of educating while reminding people that potatoes have been around a lot longer than low-carb diets.
Spudman Magazine -- The Voice of the Potato Industry
www.spudman.com, 15 Oct 2005 [cached]
"We used the information that the board gave us indicating rapidly declining consumer attitudes towards potatoes and the messaging research," said John Pope, vice president, sales and marketing, for Mountain King."It was an opportunity get the potato nutrition story across to consumers with a simple, fundamental message - Nature's Natural Diet Food."
Mountain King highlighted with a bright, lime-green band the potato's benefit of having "Absolutely NO FAT" and being "Low in CALORIES."Pope said it's an important message for consumers, and "I'm surprised more retailers aren't promoting the message more."
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