Popular among health-conscious Baby Boomers and Millennials, reds consistently command more dollar ring per pound than conventional potato types, according to John Pope, MountainKing's vice president of sales and marketing.
Plus, the variety account for nearly one in six potato purchases.
"Across the board, shoppers are looking for better-tasting produce - and that includes potatoes," says John Pope, vice president of sales & marketing for MountainKing, the only company to offer the Butter Russets.
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