"We're seceding from the union," joked John Mortensen, director of organizational development and training for Rondo Pools & Spas in Phoenix.
But the formation of SWPASA is serious business.Mortensen
, who has taken the lead in forming the new group for more than a year, said he
has nearly $30,000 in pledges from Arizona businesses to get the trade association off the ground.Two other top builders in the Phoenix area, California Pools and Pacific Pools & Spas Inc.
, have not formally pledged money.But Mortensen
is confident that they will support the effort.Hayward Pool Products
, a leading manufacturer, also is on board with SWPASA, as are several of the largest subcontractors and tile and plastering businesses in the Valley of the Sun.
All told, nearly 50 industry figures attended a meeting Aug. 28 to voice their support and start bandying about names for the board of directors.
"I don't think it's unrealistic that we could have as many as 60 companies joining," Mortensen
said."I'm just ecstatic about the response.
is adamant that "this is not an anti-APSP association," noting that many SWPASA members will remain dues-paying members of APSP
"Our only beef is that we know how much money goes out of the valley, and we know how much comes back," Mortensen
said."And there should be more coming back."
The money already pledged to SWPASA in a few short weeks, Mortensen
said, represents roughly what APSP
would give its Central Arizona Chapter
to operate for an entire year.APSP
, meanwhile, is moving forward with replacing the departed members of its Central Arizona Chapter