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Wrong John Mittnacht?

John Mittnacht

Global Communications

Citi

HQ Phone:  (212) 559-1000

Direct Phone: (212) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Citi

388 Greenwich Street

New York City, New York,10013

United States

Company Description

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, inc...more

Background Information

Employment History

Board Director

The Brand Union


Global Communications

Smith Barney , Inc.


Chief Marketing Officer

Focus Financial Partners L L C


Chief Marketing Officer

Focus Financial Partners LLC


Partner

Deutsch Advertising


Adjunct Professor

NYU


Vice President and Managing Director, Advertising

TIAA-CREF


Senior Account Manager

Interpublic Group of Companies


Director of Client Services

Fallon Worldwide


Affiliations

DiNoto Advertising

Board Member


Financial Communications Society

Board Member


Education

Wharton MBA

Rice University


undergraduate degree

architecture

Rice University


Web References(33 Total References)


Focus Financial Partners

focusfinancialpartners.com [cached]

John Mittnacht Chief Marketing Officer
John Mittnacht Chief Marketing Officer John and his group are responsible for providing marketing guidance, support and training for all Focus partner firms, as well as building the Focus brand itself. He joins us from TIAA-CREF where he was responsible for all paid communications, as well as Citigroup where he led global communications for Smith Barney and the Citi Private Bank. John also has extensive design and advertising agency experience through leadership roles at The Brand Union, the Martin Agency and Deutsch, where his clients included Bank of America/Merrill Lynch, Prudential Securities, AIM/Invesco Funds and others. Perhaps his best known work is the "Can You Hear Me Now? campaign for Verizon Wireless, recently inducted into the Advertising Walk of Fame. John has a Wharton MBA and an undergraduate degree in architecture from Rice University. He and his wife, both former architects, continue to design buildings for family members, and enjoy outdoor activities such as skiing and hiking. John Mittnacht Chief Marketing Officer


RAB Press Release

www.rab.com [cached]

John Mittnacht of Citigroup to Deliver Opening Keynote at the NY Radio Forum on March 11th
RAB Press Release John Mittnacht of Citigroup to Deliver Opening Keynote â€" March, 6 2008 -- John Mittnacht, Director of Advertising, Global Wealth Management, Citigroup, will deliver the opening keynote during Unleash Your Audio Strategy, the third annual New York Radio Forum, Tuesday, March 11 at the Grand Hyatt.Presented annually by the Radio Advertising Bureau (RAB) and the Advertising Club of New York, the Radio advertising seminar runs 8:30 a.m. to 2 p.m. Representing nearly half a billion dollars in measured media spending, Citigroup invests over $15 million annually in Radio. s Director of Advertising, John oversees the development of communications for Smith Barney, the Citi Private Bank, and all of Citi’s Global Wealth Management brands throughout the world. Recently, John’s group won the Financial Communications Society’s Marketer award of the year for Smith Barney’s “Working Wealth†campaign. In the nineties, Mittnacht was one of seven original partners at Deutsch advertising, winning Agency of the Year five times during his tenure. he advertising veteran’s other advertising achievements include Gold Effies for campaigns for Verizon Wireless, introducing the iconic “Can you hear me now?†tagline and the development of Kodak’s first global tagline, “A Kodak Moment.â€


The Advertising Club | Full Article

www.theadvertisingclub.org [cached]

The day began with an opening keynote by John Mittnacht, Director of Advertising, Global Wealth Management, Citigroup.The day's three breakout sessions, Seeing Digital, Behind the Scenes, and Creative Freedom featured stimulating panel discussions among some of the top industry leaders.


radiocreativeland.com

The day included a morning keynote address from John Mittnacht, Director of Advertising/Global Wealth Management for Citigroup (one Spitzer joke), three breakout sessions that included one on creative and a riotous luncheon keynote from Dennis Miller.Mittnacht, after addressing his perception of the future (digital), somewhat surprisingly, touched more on creative than just medium/buy strategy.More than once, he evoked the ideas of George Dewey from McCann Erickson.He pointed out that Dewey thought that radio, "requires the listener to fill in the blanks" which makes it a challenging and demanding medium to write for Mittnacht's most salient points, however, were about creative challenges saying that radio "can be as good as TV and worse than bad TV" because "all the technology in the world won't help it unless the message is good."He continued by highlighting research that says humans are "oral thinkers" that, "we think in words and remember stories because of the arc" and that "for advertising, copy points won't be nearly as effective without the arc." One important illustration of his point was the 1960 United States Presidential election where, according to polls, Richard M. Nixon won on the radio but John F. Kennedy, Jr. won on TV due to Nixon's "makeup malfunction" that could not dissuade his flop sweat.Mittnacht also touched on the idea that radio advertisers generally "club the listeners over the head" by yelling and screaming instead of nurturing the relationship that the brand may already have with the consumer, feeling that due to the unique nature of the medium, it is radio's responsibility not to "disappoint."One interesting and unexpected issue that was addressed was programming and HD radio where Mittnacht put programmers on notice by saying that it is their "duty not to disappoint" and that digital delivery, HD in particular, should free radio to specialize and be "more consistent."


radiocreativeland.com

John Mittnacht, Director of Advertising/Global Wealth Management for Citigroup raves about the success and cost-effectiveness of radio.Take a look at today's 3 Minute Ad Age by clicking here.[Read more ,]The day included a morning keynote address from John Mittnacht, Director of Advertising/Global Wealth Management for Citigroup (one Spitzer joke), three breakout sessions that included one on creative and a riotous luncheon keynote from Dennis Miller.Mittnacht, after addressing his perception of the future (digital), somewhat surprisingly, touched more on creative than just medium/buy strategy.More than once, he evoked the ideas of George Dewey from McCann Erickson.He pointed out that Dewey thought that radio, "requires the listener to fill in the blanks" which makes it a challenging and demanding medium to write for Mittnacht's most salient points, however, were about creative challenges saying that radio "can be as good as TV and worse than bad TV" because "all the technology in the world won't help it unless the message is good."He continued by highlighting research that says humans are "oral thinkers" that, "we think in words and remember stories because of the arc" and that "for advertising, copy points won't be nearly as effective without the arc." One important illustration of his point was the 1960 United States Presidential election where, according to polls, Richard M. Nixon won on the radio but John F. Kennedy, Jr. won on TV due to Nixon's "makeup malfunction" that could not dissuade his flop sweat.Mittnacht also touched on the idea that radio advertisers generally "club the listeners over the head" by yelling and screaming instead of nurturing the relationship that the brand may already have with the consumer, feeling that due to the unique nature of the medium, it is radio's responsibility not to "disappoint."One interesting and unexpected issue that was addressed was programming and HD radio where Mittnacht put programmers on notice by saying that it is their "duty not to disappoint" and that digital delivery, HD in particular, should free radio to specialize and be "more consistent."


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