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This profile was last updated on 11/9/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. John Malec

Wrong John Malec?

Chief Executive Officer

Phone: (630) ***-****  HQ Phone
Email: j***@***.com
Visible Spectrum Inc
820 W. Jackson Blvd. Suite 250
Chicago , Illinois 60607
United States

Company Description: Visible Spectrum, Inc. ("VSI") provides an affordable web-based system for creating custom videos for any digital platform. The marketing equation has changed with...   more

Employment History


  • bachelor's degree , with honors , marketing and finance
    University of Wisconsin
  • MBA
    Northwestern University
33 Total References
Web References
Visible Spectrum Team | John Malec | Terry Disz | Sam Melton | Mike Berning | Suzy Suker | Create videos and ads online, 9 Nov 2015 [cached]
John Malec, Chairman, CEO & Founder
John Malec CEO A member of the Chicago-area Entrepreneurial Hall of Fame, John Malec is a life-time serial entrepreneur. He is also an accomplished artist. Samples of his work may be seen on his Linked In profile.
He is best known as founder of Information Resources, Inc. ("IRIC"), a NASDAQ Company that achieved $600 million in annual revenues during his tenure. As CEO he led IRIC from a concept through commercialization through its IPO. Within a few years, IRIC disrupted AC Nielsen's 40 years of dominance as the largest source of market tracking data in the U.S. Malec was awarded the prestigious Parlin award, recognition as national "Marketer of the Year," served on the Marketing Advisory Board of the Wharton School, was named Illinois Hi-Tech Entrepreneur of the Year, and won Wall Street Week's Silver Medal as one of the top Information Industry CEO's.
Immediately prior to Visible Spectrum, Inc. (VSI) and its predecessor, he served as CEO and majority shareholder of Malec Holdings, II (MHII), a private land development corporation. Concurrent with founding MHII, he also consulted for Peapod, Inc., the first Internet grocer, during their start-up and successful IPO. While still in his 20's, John Malec also helped found and was one of the three original owners of the NPD Group, one of the world's largest marketing research firms.
Mr. Malec received his bachelor's degree, with honors, from the University of Wisconsin, with a dual major in marketing and finance. He studied for an MBA at Northwestern University. He has taught marketing at the University level, published in the area of new product marketing and forecasting, and consulted for a variety of the most sophisticated consumer packaged goods companies. He co-authored with Gerry Eskin, PhD a seminal work on new product forecasting: "A Model for Estimating Sales Potential Prior to Test Market" published by the American Marketing Association. He received U.S. and international patents in the field of information technology. Advertising Age called Mr. Malec the "father of scanner data"; his BehaviorScan concept was the first commercial application of targetable television advertising.
Visible Spectrum Introduces Automated Video Ad Customization Tool -  | Create videos and ads online | Create videos and ads online, 10 Oct 2013 [cached]
"There has never been a simpler way to streamline the creative process, while maintaining quality and keeping production costs down," said Visible Spectrum CEO and Founder, John Malec.
"This is the only video production tool that offers up the entire composition experience at no cost," said Malec.
Visible Spectrum releases VSI 4.0 with automated ad creation -  | Create videos and ads online | Create videos and ads online, 11 Dec 2014 [cached]
John Malec, VSI CEO, states: "Using nothing more than the user's business name and zip code the software finds the business on the web; classifies it into 1 of 250 business types; captures contact info, logo and images from the web; and in real time builds 8 video ads for that specific business.
Visible Spectrum Hires Michael Pritz as President, COO -  | Create videos and ads online | Create videos and ads online, 3 Feb 2014 [cached]
John Malec, VSI's Chairman and CEO, stated, "With VSI's growth and enhancements to our technology platform we needed additional top management to keep pace.
Daily DOOH Interview: Visible Spectrum’s John Malec -  | Create videos and ads online | Create videos and ads online, 26 June 2013 [cached]
Daily DOOH Interview: Visible Spectrum's John Malec
Daily DOOH Interview: Visible Spectrum's John Malec
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