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This profile was last updated on 2/3/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. John Malec

Wrong John Malec?

Chief Executive Officer

Phone: (630) ***-****  HQ Phone
Email: j***@***.com
Visible Spectrum Inc
16W 361 S. Frontage Road Suite 128
Burr Ridge, Illinois 60527
United States


Employment History

Board Memberships and Affiliations

  • Member
    Chicago-area Entrepreneurial Hall of Fame
  • Founder


  • bachelor's degree , with honors , marketing and finance
    University of Wisconsin
  • MBA
    Northwestern University
22 Total References
Web References
John Malec, Chairman, CEO & ..., 21 July 2013 [cached]
John Malec, Chairman, CEO & Founder
john malec Team A member of the Chicago-area Entrepreneurial Hall of Fame, John Malec is a life-time serial entrepreneur.
He is best known as founder of Information Resources, Inc. ("IRIC"), a NASDAQ Company that achieved $600 million in annual revenues during his tenure. John Malec took IRIC from a concept through commercialization through an IPO. Within a few years, IRIC disrupted AC Nielsen's 40 years of dominance as the largest source of market tracking data in the U.S. Malec was awarded the prestigious Parlin award, recognition as national "Marketer of the Year," served on the Marketing Advisory Board of the Wharton School, was named Illinois Hi-Tech Entrepreneur of the Year, and won Wall Street Week's Silver Medal as one of the top Information Industry CEO's.
Immediately prior to founding™, Inc., which changed its name to Visible Spectrum, Inc. (VSI) in early 2011, he served as CEO and majority shareholder of Malec Holdings, II (MHII), a private land development corporation. Concurrent with founding MHII, he also consulted for Peapod, Inc., the first Internet grocer, during their start-up and successful IPO. While still in his 20's, John Malec also helped found and was 20% owner of the NPD Group, also one of the world's largest marketing research firms.
Mr. Malec received his bachelor's degree, with honors, from the University of Wisconsin, with a dual major in marketing and finance. He studied for an MBA at Northwestern University. He has taught marketing at the University level, published in the area of new product marketing and forecasting, and consulted for a variety of the most sophisticated consumer packaged goods companies in the U.S. during which time he evaluated more than 500 new consumer product launches. He has received U.S. and international patents in the field of information technology. Advertising Age called Mr. Malec the "father of scanner data"; his BehaviorScan concept was the first commercial application of targetable television advertising.
Daily DOOH Interview: Visible Spectrum's ..., 26 June 2013 [cached]
Daily DOOH Interview: Visible Spectrum's John Malec
Daily DOOH Interview: Visible Spectrum's John Malec
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John Malec, CEO of VSI, ..., 19 June 2013 [cached]
John Malec, CEO of VSI, stated, "Visible Spectrum welcomes Clean View Media™ Network to our high profile list of White-Label Licensees.
John Malec, VSI CEO, states: ..., 19 Dec 2012 [cached]
John Malec, VSI CEO, states: "This release moves VSI's ground-breaking technology much further down the road by providing users with more control and complete flexibility in creating custom templates.
Companies with hyperlocal campaigns love ..., 23 Sept 2013 [cached]
Companies with hyperlocal campaigns love it, but agencies aren’t so sure, according to John Malec, founder and CEO of Visible Spectrum.
John Malec, founder and CEO of Visible Spectrum
John Malec, founder and CEO of Visible Spectrum
According to Malec, here’s the problem: Pizza chain’s creative shows all that gooey, melting cheese in its yellow goodness, and all that is probably created by an agency, and somebody probably paid hundreds of thousands of dollars for that, but when it gets to the individual franchisee, who wants to talk about his special and his hours, directions, and to show the manager’s own smiling face, how do you efficiently do that, when somebody is searching for pizza in Burr Ridge, Illinois?
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