John Malec, Chairman, CEO & Founder
John Malec CEO
A member of the Chicago-area Entrepreneurial Hall of Fame, John Malec is a life-time serial entrepreneur.
He is also an accomplished artist.
Samples of his
work may be seen on his
Linked In profile.
is best known as founder of Information Resources, Inc.
("IRIC"), a NASDAQ Company that achieved $600 million in annual revenues during his tenure.
As CEO he led IRIC from a concept through commercialization through its IPO.
Within a few years, IRIC
disrupted AC Nielsen's 40 years of dominance as the largest source of market tracking data in the U.S. Malec
was awarded the prestigious Parlin award, recognition as national "Marketer of the Year," served on the Marketing Advisory Board of the Wharton School
, was named Illinois Hi-Tech Entrepreneur of the Year, and won Wall Street Week's Silver Medal as one of the top Information Industry CEO's.
Immediately prior to Visible Spectrum, Inc. (VSI) and its predecessor TAP.tv, he served as CEO and majority shareholder of Malec Holdings, II (MHII), a private land development corporation.
Concurrent with founding MHII
also consulted for Peapod, Inc.
, the first Internet grocer, during their start-up and successful IPO.
While still in his
20's, John Malec
also helped found and was one of the three original owners of the NPD Group
, one of the world's largest marketing research firms.
Mr. Malec received his bachelor's degree, with honors, from the University of Wisconsin, with a dual major in marketing and finance.
studied for an MBA at Northwestern University
has taught marketing at the University level, published in the area of new product marketing and forecasting, and consulted for a variety of the most sophisticated consumer packaged goods companies.
co-authored with Gerry Eskin, PhD a seminal work on new product forecasting: "A Model for Estimating Sales Potential Prior to Test Market" published by the American Marketing Association
received U.S. and international patents in the field of information technology.
Advertising Age called Mr. Malec
the "father of scanner data"; his
BehaviorScan concept was the first commercial application of targetable television advertising.