But there is an important difference, says John Malec, chairman and CEO of Visible Spectrum.
"With iMovie," he
says, "you only get video editing.
There are no templates, and there's no automation.
With Visible Spectrum
, you get dozens of easy-to-use templates.
And once you create your master composition, you can customize hundreds of videos with a single click."
By using his
company's system, Mr. Malec
says, "Small businesses can produce high-quality videos.
"You can be in New York and collaborate, review, and get approval from someone in Hong Kong," Mr. Malec
Once the videos have been finalized, a content management system allows users to distribute them to their ultimate destinations - whether a broadcast TV station or a closed-circuit system.
Solving a Nagging Problem
Short-form video is everywhere - on broadcast and cable TV, in retail locations, in bars and restaurants, and on the web.
solution offers a simple and affordable way for any size business to leverage the power of video and increase awareness and sales.
For instance, he
notes that many large media companies offer affordable advertising packages to local businesses.
"Someone like ClearChannel will go into a small business and say, 'I can put your ad on that screen for $250,' and the business person says, 'Great - sign me up.
Where do I get the ad?' And that's where the discussion comes to a grinding halt.
We can solve that problem."
Through Visible Spectrum
, Mr. Malec
says, a small business can generate a broadcast-quality ad quickly and affordably.
Or, a national sponsor can provide customized commercials to their dealers, complete with logos, service hours, and other details.
A Serial Entrepreneur
is a serial entrepreneur and a member of the Chicago-area Entrepreneurial Hall of Fame
He previously founded Information Resources, a NASDAQ-listed provider of retail market information and analytics.
was also involved in the early stages of Peapod
, the online grocery shopping site.
While Visible Spectrum
doesn't divulge its customers' names, Mr. Malec
says they include one of the world's largest retailers, a gas station TV network, and several FORTUNE 100 clients.