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Wrong John Malec?

Mr. John Malec

Chief Executive Officer

Visible Spectrum Inc

Direct Phone: (773) ***-****       

Email: j***@***.com

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Visible Spectrum Inc

820 W. Jackson Blvd. Suite 250

Chicago, Illinois 60607

United States

Company Description

Visible Spectrum, Inc. (VSI), headquartered in Burr Ridge, IL, provides a web-based cloud platform for creating custom, professional quality, HD video for any digital platform - Internet, TV, Digital Out of Home (DOOH) or Mobile. Being entirely web-based, ... more

Find other employees at this company (11)

Background Information

Employment History

Chief Executive Officer


Chicago-area Entrepreneurial Hall of Fame

Digital Signage Investor Conference


Information Resources , Inc.



Northwestern University

bachelor's degree , with honors

marketing and finance

University of Wisconsin

Web References (46 Total References)

Editorial – Digital Out-of-Home Advertising News – DOOH Advertising News [cached]

Exclusive interview with John Malec, CEO of Visible Spectrum (VSI), a new member of the Digital Place Based Advertising Association (DPAA).

Exclusive interview with John ... [cached]

Exclusive interview with John Malec, CEO of Visible Spectrum (VSI), a new member of the Digital Place Based Advertising Association (DPAA).

John Malec: Visible Spectrum ("VSI") provides a super-fast, low cost way to create professional quality HD videos for any digital format.
John Malec
John Malec, CEO of Visible Spectrum (VSI)


But there is an important difference, says John Malec, chairman and CEO of Visible Spectrum. "With iMovie," he says, "you only get video editing. There are no templates, and there's no automation. With Visible Spectrum, you get dozens of easy-to-use templates. And once you create your master composition, you can customize hundreds of videos with a single click."

John Malec
John Malec
By using his company's system, Mr. Malec says, "Small businesses can produce high-quality videos.
"You can be in New York and collaborate, review, and get approval from someone in Hong Kong," Mr. Malec says.
Once the videos have been finalized, a content management system allows users to distribute them to their ultimate destinations - whether a broadcast TV station or a closed-circuit system.
Solving a Nagging Problem Short-form video is everywhere - on broadcast and cable TV, in retail locations, in bars and restaurants, and on the web. Mr. Malec says his solution offers a simple and affordable way for any size business to leverage the power of video and increase awareness and sales.
For instance, he notes that many large media companies offer affordable advertising packages to local businesses. "Someone like ClearChannel will go into a small business and say, 'I can put your ad on that screen for $250,' and the business person says, 'Great - sign me up. Where do I get the ad?' And that's where the discussion comes to a grinding halt. We can solve that problem."
Through Visible Spectrum, Mr. Malec says, a small business can generate a broadcast-quality ad quickly and affordably. Or, a national sponsor can provide customized commercials to their dealers, complete with logos, service hours, and other details.
A Serial Entrepreneur Mr. Malec is a serial entrepreneur and a member of the Chicago-area Entrepreneurial Hall of Fame. He previously founded Information Resources, a NASDAQ-listed provider of retail market information and analytics. He was also involved in the early stages of Peapod, the online grocery shopping site.
While Visible Spectrum doesn't divulge its customers' names, Mr. Malec says they include one of the world's largest retailers, a gas station TV network, and several FORTUNE 100 clients.

Visible Spectrum Team | John Malec | Terry Disz | Sam Melton | Mike Berning | Suzy Suker | Create videos and ads online [cached]

John Malec, Chairman, CEO & Founder

John Malec CEO A member of the Chicago-area Entrepreneurial Hall of Fame, John Malec is a life-time serial entrepreneur. He is also an accomplished artist. Samples of his work may be seen on his Linked In profile.
He is best known as founder of Information Resources, Inc. ("IRIC"), a NASDAQ Company that achieved $600 million in annual revenues during his tenure. As CEO he led IRIC from a concept through commercialization through its IPO. Within a few years, IRIC disrupted AC Nielsen's 40 years of dominance as the largest source of market tracking data in the U.S. Malec was awarded the prestigious Parlin award, recognition as national "Marketer of the Year," served on the Marketing Advisory Board of the Wharton School, was named Illinois Hi-Tech Entrepreneur of the Year, and won Wall Street Week's Silver Medal as one of the top Information Industry CEO's.
Immediately prior to Visible Spectrum, Inc. (VSI) and its predecessor, he served as CEO and majority shareholder of Malec Holdings, II (MHII), a private land development corporation. Concurrent with founding MHII, he also consulted for Peapod, Inc., the first Internet grocer, during their start-up and successful IPO. While still in his 20's, John Malec also helped found and was one of the three original owners of the NPD Group, one of the world's largest marketing research firms.
Mr. Malec received his bachelor's degree, with honors, from the University of Wisconsin, with a dual major in marketing and finance. He studied for an MBA at Northwestern University. He has taught marketing at the University level, published in the area of new product marketing and forecasting, and consulted for a variety of the most sophisticated consumer packaged goods companies. He co-authored with Gerry Eskin, PhD a seminal work on new product forecasting: "A Model for Estimating Sales Potential Prior to Test Market" published by the American Marketing Association. He received U.S. and international patents in the field of information technology. Advertising Age called Mr. Malec the "father of scanner data"; his BehaviorScan concept was the first commercial application of targetable television advertising.

Now Malec is back as CEO ... [cached]

Now Malec is back as CEO of Visible Spectrum Inc. (VSI), [...]

John Malec is probably best known as the founder of Information Resources, Inc. ("IRIC"), the data collector upstart that grew to $600 million in sales while disrupting AC Nielsen's 40 years of dominance in data tracking within the U.S. Now Malec is back as CEO of Visible Spectrum Inc. (VSI), a firm determined to bring video [...]

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