(43 Total References)
VISIBLE SPECTRUM SIMPLIFIES MASS VIDEO CUSTOMIZATION - IQ Everywhere
But there is an important difference, says John Malec, chairman and CEO of Visible Spectrum.
"With iMovie," he says, "you only get video editing.
There are no templates, and there's no automation.
With Visible Spectrum, you get dozens of easy-to-use templates.
And once you create your master composition, you can customize hundreds of videos with a single click."
By using his
company's system, Mr. Malec
says, "Small businesses can produce high-quality videos.
"You can be in New York and collaborate, review, and get approval from someone in Hong Kong," Mr. Malec
Once the videos have been finalized, a content management system allows users to distribute them to their ultimate destinations - whether a broadcast TV station or a closed-circuit system.
Solving a Nagging Problem
Short-form video is everywhere - on broadcast and cable TV, in retail locations, in bars and restaurants, and on the web.
solution offers a simple and affordable way for any size business to leverage the power of video and increase awareness and sales.
For instance, he
notes that many large media companies offer affordable advertising packages to local businesses.
"Someone like ClearChannel will go into a small business and say, 'I can put your ad on that screen for $250,' and the business person says, 'Great - sign me up.
Where do I get the ad?' And that's where the discussion comes to a grinding halt.
We can solve that problem."
Through Visible Spectrum
, Mr. Malec
says, a small business can generate a broadcast-quality ad quickly and affordably.
Or, a national sponsor can provide customized commercials to their dealers, complete with logos, service hours, and other details.
A Serial Entrepreneur
is a serial entrepreneur and a member of the Chicago-area Entrepreneurial Hall of Fame
He previously founded Information Resources, a NASDAQ-listed provider of retail market information and analytics.
was also involved in the early stages of Peapod
, the online grocery shopping site.
While Visible Spectrum
doesn't divulge its customers' names, Mr. Malec
says they include one of the world's largest retailers, a gas station TV network, and several FORTUNE 100 clients.
VisibleSpectrum : Press Releases brought to you by Visible Spectrum Digital Content CloudÂ | Create videos and ads online
John Malec, CEO, stated, "Proceeds from the fund-raising round will be used to increase staff to service substantial new license agreements with Intel, Roland DG and Revenew among others; and to increase marketing expenditures for the company's newly patented technology."
John Malec, VSI CEO, states: "Using nothing more than the user's business name and zip code the software finds the business on the web; classifies it into 1 of 250 business types; captures contact info, logo and images from the web; and in real time builds 8 video ads for that specific business.
VisibleSpectrum : News | The latest news about Visible SpectrumÂ | Create videos and ads online
October 28, 2013 - Larry Jordan of Digital Production BuZZ interviews CEO John Malec
Digital Production BuZZ interview - John Malec
June 26, 2013 - Daily DOOH Interview: Visible Spectrum's John Malec
Daily DOOH Interview: Visible Spectrum's John Malec
June 21, 2013 - Clean View Media™ Network Licenses Visible Spectrum's Content Creation Platform
Visible Spectrum Team | John Malec | Terry Disz | Sam Melton | Mike Berning | Suzy SukerÂ | Create videos and ads online
John Malec, Chairman, CEO & Founder
John Malec CEO
A member of the Chicago-area Entrepreneurial Hall of Fame, John Malec is a life-time serial entrepreneur.
He is also an accomplished artist.
Samples of his
work may be seen on his
Linked In profile.
is best known as founder of Information Resources, Inc.
("IRIC"), a NASDAQ Company that achieved $600 million in annual revenues during his tenure.
As CEO he led IRIC from a concept through commercialization through its IPO.
Within a few years, IRIC
disrupted AC Nielsen's 40 years of dominance as the largest source of market tracking data in the U.S. Malec
was awarded the prestigious Parlin award, recognition as national "Marketer of the Year," served on the Marketing Advisory Board of the Wharton School
, was named Illinois Hi-Tech Entrepreneur of the Year, and won Wall Street Week's Silver Medal as one of the top Information Industry CEO's.
Immediately prior to Visible Spectrum, Inc. (VSI) and its predecessor TAP.tv, he served as CEO and majority shareholder of Malec Holdings, II (MHII), a private land development corporation.
Concurrent with founding MHII
also consulted for Peapod, Inc.
, the first Internet grocer, during their start-up and successful IPO.
While still in his
20's, John Malec
also helped found and was one of the three original owners of the NPD Group
, one of the world's largest marketing research firms.
Mr. Malec received his bachelor's degree, with honors, from the University of Wisconsin, with a dual major in marketing and finance.
studied for an MBA at Northwestern University
has taught marketing at the University level, published in the area of new product marketing and forecasting, and consulted for a variety of the most sophisticated consumer packaged goods companies.
co-authored with Gerry Eskin, PhD a seminal work on new product forecasting: "A Model for Estimating Sales Potential Prior to Test Market" published by the American Marketing Association
received U.S. and international patents in the field of information technology.
Advertising Age called Mr. Malec
the "father of scanner data"; his
BehaviorScan concept was the first commercial application of targetable television advertising.
Now Malec is back as CEO ...
Now Malec is back as CEO of Visible Spectrum Inc. (VSI), [...]
is probably best known as the founder of Information Resources, Inc.
("IRIC"), the data collector upstart that grew to $600 million in sales while disrupting AC Nielsen's 40 years of dominance in data tracking within the U.S.
is back as CEO of Visible Spectrum Inc.
(VSI), a firm determined to bring video [...]