John Malec, Chairman, CEO & Founder
john malec Team
A member of the Chicago-area Entrepreneurial Hall of Fame, John Malec is a life-time serial entrepreneur.
is best known as founder of Information Resources, Inc.
("IRIC"), a NASDAQ Company that achieved $600 million in annual revenues during his tenure.
from a concept through commercialization through an IPO.
Within a few years, IRIC
disrupted AC Nielsen's 40 years of dominance as the largest source of market tracking data in the U.S. Malec
was awarded the prestigious Parlin award, recognition as national "Marketer of the Year," served on the Marketing Advisory Board of the Wharton School
, was named Illinois Hi-Tech Entrepreneur of the Year, and won Wall Street Week's Silver Medal as one of the top Information Industry CEO's.
Immediately prior to founding TAP.tv™, Inc., which changed its name to Visible Spectrum, Inc. (VSI) in early 2011, he served as CEO and majority shareholder of Malec Holdings, II (MHII), a private land development corporation.
Concurrent with founding MHII
also consulted for Peapod, Inc.
, the first Internet grocer, during their start-up and successful IPO.
While still in his 20's, John Malec also helped found and was 20% owner of the NPD Group, also one of the world's largest marketing research firms.
Mr. Malec received his bachelor's degree, with honors, from the University of Wisconsin, with a dual major in marketing and finance.
studied for an MBA at Northwestern University
has taught marketing at the University level, published in the area of new product marketing and forecasting, and consulted for a variety of the most sophisticated consumer packaged goods companies in the U.S. during which time he
evaluated more than 500 new consumer product launches.
has received U.S. and international patents in the field of information technology.
Advertising Age called Mr. Malec
the "father of scanner data"; his
BehaviorScan concept was the first commercial application of targetable television advertising.