John Kuada is Professor and Grundfos chair holder in International Marketing and Inter-cultural Management at the Department of Business Studies, Aalborg University, Denmark.
e is the coordinator of the university's Master's degree programmes in International Business and International Marketing.
He is also the founder and editor of African Journal of Business and Economic Research and serves as a regular reviewer for such international journals as Journal of Macro-marketing, Journal of World Business, and Journal of African Business.
In addition to teaching and research he
has consulted for businesses and international organisations such as International Finance Corporation
(a member of the World Bank Group) and the Danish International Development Agency
Author: John Kuada
Publisher: Adonis & Abbey Publishers Ltd