John Imbesi, president of North American Beverage Company located in Ocean City, New Jersey talked about his Havana Cappuccino product that features a design of an exotic looking woman on a total bottle sleeve.
The bottle features a 38mm closure, and is available in mocha, vanilla classic cappuccino and caffeine free.
"I believe that packaging is the most important advertisement the product can have," he
"That's what attracts people to the product, the packaging.
People don't want to buy something that looks boring.
You want to give them a good product in a very attractive package."
explained that his
company wanted to make it 'in vogue' to be drinking a ready to drink coffee.
Part of that is accomplished by using stylish packaging.
sang the praises of Dunkin' Donuts and their iced coffee marketing program.
said Dunkin' Donuts has "done the greatest job of converting hot coffee users over to the iced coffee users.
"We make sure we use nothing but the best coffee," Imbesi
also explained that if the bottle is dropped, the plastic label acts as a protective shield and keeps the bottle from shattering everywhere.
Another reason they chose the total bottle sleeve is that it is tamper proof and you cannot get into the bottle without ripping the label.
"And it does make a nice billboard," he