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John Frenzer, a vice president of Halstead, was never a fan of the old-style 360-degree video tour of a real estate listing.
But last fall, he
was trying to sell a one-bedroom on West 89th Street that was generating little interest.
Another firm had an identical apartment in the same building, but on a higher floor and with a better view, and he
was afraid the other one would get all the attention.
So Mr. Frenzer
took advantage of Halstead's new push to video.
was taped giving a tour of the apartment, and the video, about three minutes long, was posted on Halstead's site.
Soon an offer had come in from an investor in Portugal who had never seen the place (though his broker had).
Then another, from a woman who had been to an open house but who had been undecided until she
watched the clip.
After a bidding war, Mr. Frenzer
had a contract at his
When the deal fell through because of financing problems, there was yet another buyer who had seen the video.
also found at least two new clients as a result of his