Independent hotels may combat budget and resources constraints by choosing a "soft brand" that provides technology and resource savings through economies of scale, yet allowing independent management and identity," says John Enright, executive director - revenue account management, Preferred Hotel Group.
The difficult trading environment has forced more and more independent hotel groups to analyse their technology and distribution strategy and costs.
has focused on retention of loyalty base customers, broadening of distribution strategy for acquisition, and market-centric focus for rational competitive price positioning.
It is an economic reality that downsizing in our economy requires a broadening scope of responsibility for reduced management resources.
At the same time, Enright
says it is important to retain the resources that already possess the technical and analytical skills to continue to manage pricing and distribution.
"A skilled revenue manager may be more capable to broaden responsibilities to cover operational departments than the other way around, where technical skills are inadequate and revenue could suffer as a result," Enright
told EyeforTravel.com's Ritesh Gupta.
In terms of advantages, one of the bonuses of working for any small company is that there tends to be better communication between different departments.
Working for a small hotel chain, you have the flexibility for open lines of communication so all team members can work closely together.
pointed out that smaller organisations are likely to be more nimble and may have less barriers for expeditious adaptation to new strategies in a rapidly changing marketplace. Conversely, a smaller management staff has a broader scope of responsibilities across many departments, so expertise in any one area could be lower.
"The managers selected must be appropriate for the environment, big or small," added Enright
feels more independent hotels are installing fully integrated RM systems because of broadening interfaces between PMS, RMS and CRS and lowered costs.
agrees and says revenue management must value the profitability of each segment where the displaced customer is the least profitable.
, along with other 25 speakers including ones from Continental Airlines, Hilton Hotels Corporation and InterContinental Hotels Group
, is scheduled to speak at Revenue Management and Pricing in Travel USA conference, to be held as a part of the Travel Distribution Summit N. America 2009.
Travel Distribution Summit N. America 2009
is scheduled to speak at EyeforTravel's
Travel Distribution Summit North America 2009 to be held in Chicago (September 16-17) this year.