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This profile was last updated on 11/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

John W. Elliott

Wrong John W. Elliott?

Founder

Power PR Inc
18103 Prairie Ave
Torrance, California 90504
United States

Company Description: Based in Torrance, Calif., Power PR creates and executes marketing and public relations programs designed to generate a large quantity of news and feature articles...   more
Background

Employment History

Education

  • degree , English literature
    Cambridge University
63 Total References
Web References
We’ve Paid to Optimize our Web Site. So Why Aren’t We #1?
www.powerpr.com, 8 Oct 2014 [cached]
Without optimized releases and RSS feeds, there will be gaping holes in your online strategy and it will be difficult, if not impossible, to get to the top of the rankings," says John W. Elliott, CEO of Power PR, a business to business marketing public relations firm that now offers clients a complete search engine optimization program including RSS feeds.
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According to Elliott, what is surprising is the speed at which optimized articles impact news and search engine rankings.
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For more information about Search Engine Optimization using marketing publicity, contact John Elliott at (310) 787-1940; Fax (310) 787-1970; 3711 Lomita Blvd., Suite 200, Torrance, CA 90505; E-mail: johne@powerpr.com; www.powerpr.com.
Powerscourt - People
www.powerscourt-group.com, 7 Oct 2014 [cached]
John Elliott
...
John Elliott
Consultant
John works mainly within the TMT team, but also across sectors, often helping clients with profile-raising, messaging and media relations. John's experience encompasses M&A, financial calendar and special situations for larger organisations, as well as communications strategy and outreach for fast-growth companies, particularly in the technology sector.
John's background is in journalism - he covered the consumer affairs and social affairs beats for the Sunday Times and has also written for the Daily Telegraph, London Evening Standard, Daily Mail and Condé Nast publications. He has also worked as a publishing executive at HarperCollins and has a degree in English literature from Cambridge University.
Technology, Media & Telecoms John Elliott john.elliott@powerscourt-group.com T 020 7324 0492
Marketing Public Relations Product Publicity Firm | Power PR
www.powerpr.com, 8 Oct 2014 [cached]
Power PR was founded as Power Marketing in 1991 by John W. Elliott in Hermosa Beach, California. A journalist and editor with over 35 years of successful marketing experience, Elliott used his sales and marketing acumen to build Power Marketing into a successful, full service marketing company.
In April 1995, Elliott narrowed the focus of Power Marketing and created a unique Marketing Public Relations Program. His idea was to create a completely new category -- Marketing Public Relations -- and product publicity that would guarantee results and sales lead generation for industrial and business to business firms.
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John Elliott
John W. Elliott, founder and president of Power PR, Inc., brings over 36 years of public relations and marketing experience to the company table. A native of Hawaii, John is a journalist and former editor of a national real estate publication. While editor-in chief- of The Property Management News, he actively participated in the National Association of Real Estate Editors.
As a public relations executive, John has been instrumental in landing hundreds of pages and hundreds of hours of radio and television coverage for his various local, national, and international clients and employers. He has secured press coverage for political, art, sports, telecommunications, manufacturing, medical, scientific, and many other organizations.
Marketing Public Relations Product Publicity Firm | Power PR
www.powerpr.com, 8 Oct 2014 [cached]
John Elliot, head of Power PR
Product Marketing
www.powerpr.com, 8 Oct 2014 [cached]
John Elliott, Founder of Power PR, has led his manufacturing and technology marketing public relations firm into a whole new realm of PR over the past seven years. In fact, it's a new category of product marketing called Performance-based Marketing Publicity.
Power PR offers guaranteed published stories, month-to-month contracts, razor-sharp marketing strategies, and an unusual performance/statistics-driven account management team set-up.
"Performance-based Marketing Publicity can bring a company from non-existence into national prominence in a matter of days," says Elliott. It can educate prospects about a complex product at a fraction of the cost of display advertising. It can establish credibility for a company like no other product marketing tool."
"Results like 1,000 inquiries from a single article are possible," according to Elliott, when using Performance-based Marketing Publicity . "We have had as many as 450 inquiries in one day, from one article. We guarantee a client from 3 to 5 stories a month and it's not unusual for us to exceed these figures; with statistics like these we have no problem meeting our guarantee. Our clients clearly see there are real benefits to our Performance-based Marketing Publicity over traditional 'unsecured' PR."
Elliott points out the biggest single reason advertising doesn't work or pulls with poor results is because product marketing was not used first. "Done right, it can increase the advertising response rate by 200% or more," says Elliott.
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"Using traditional PR methods, no PR firm could offer a guarantee or a month-to-month contract and stay in business very long," says Elliott.
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