John Elliott, Founder of Power PR, has led his manufacturing and technology marketing public relations firm into a whole new realm of PR over the past seven years.
In fact, it's a new category of product marketing called Performance-based Marketing Publicity
Power PR offers guaranteed published stories, month-to-month contracts, razor-sharp marketing strategies, and an unusual performance/statistics-driven account management team set-up.
"Performance-based Marketing Publicity
can bring a company from non-existence into national prominence in a matter of days," says Elliott
It can educate prospects about a complex product at a fraction of the cost of display advertising.
It can establish credibility for a company like no other product marketing tool."
"Results like 1,000 inquiries from a single article are possible," according to Elliott
, when using Performance-based Marketing Publicity
. "We have had as many as 450 inquiries in one day, from one article.
We guarantee a client from 3 to 5 stories a month and it's not unusual for us to exceed these figures; with statistics like these we have no problem meeting our guarantee.
Our clients clearly see there are real benefits to our Performance-based Marketing Publicity
over traditional 'unsecured' PR."
Elliott points out the biggest single reason advertising doesn't work or pulls with poor results is because product marketing was not used first.
"Done right, it can increase the advertising response rate by 200% or more," says Elliott
"Using traditional PR methods, no PR firm could offer a guarantee or a month-to-month contract and stay in business very long," says Elliott