Not according to Jack Dunn
, production manager for periodicals and collateral at Wizards of the Coast.This Seattle-based , wholly owned division of Hasbro is responsible for electronic games that have become household words , like Dungeons and Dragons--and including the PokŽmon Trading Card Game.Hasbro licenses the right to make the PokŽmon game from Nintendo
Wizards of the Coast also publishes four magazines for gamers and plenty of collateral.That's where Noosh comes in.Dunn
says that while the magazines are under contract and not handled through Noosh , he
regularly bids collateral with local printers.That's where he
felt production management needed streamlining.After seeing the Noosh demonstration at Seybold San Francisco last fall , Dunn
signed on.The idea , he
explains , is to get rid of the piles of paperwork that accumulate in job folders--multiple copies of RFQs , estimates , faxes , and so on.I think of Noosh as a virtual job folder , he
Of course , he
continues , you can't use the service unless the printers you work with have signed on.Two of our smaller vendors have actually signed up , and we're working on larger vendors now.Noosh just recently opened an office in Seattle , so I expect more printers to join..Dunn
reports successfully running a couple of jobs through the Noosh system.The first live job was a repeat print project but was actually a new project for him and went smoothly.The Web site is fairly intuitive , he
says.That fulfills my second motive for joining.It's fast.For a repeat job you don't have to send out a bid.All you have to do is note when you need it and any other shipping information , shoot it out , and forget it.That's really helpful.When the job is not a repeat , instead of wasting time with three RFQs and faxing , you do a single checklist for all the vendors.
also sees the vendor picking up the transactional Noosh fee on each job as appropriate , pointing out that this is his
personal opinion and not that of Wizards of the Coast or Hasbro.He
notes that printers on Noosh's database have an opportunity to be considered for jobs they may never have been even aware of before.If you make $10 you wouldn't have made and have to give Noosh $1 , you still have $9 you didn't have before , he
says , adding Suppose I ask that my bid be sent to all printers who can run 6/6 sheetfed.I will only be considering printers that come up in the Noosh system because I don't want to work with two different systems.If a new printer gets my business , I become a client..His
point is well taken.The cost of a sale to a totally new client in the situation he
describes is nothing more than the transaction fee.What's more , Noosh is in one sense a subscriber Internet service , and as Dunn
says , most subscriber services are not free ; people expect to pay a fee for these.
The industry is going to be discussing the merits of transactional fees for some time to come.Until there's more history , so that print vendors can expect to either save costs by streamlining their own front ends or by increasing their business or both , this particular business model will be open to healthy debate.