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This profile was last updated on 11/13/15  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Marketing Officer

Phone: (416) ***-****  
40 King Street West 35Th Floor, Suite 3515
Toronto , Ontario M5H 1H1

Company Description: Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through our team of more than 86,000 employees,...   more

Employment History

Board Memberships and Affiliations

152 Total References
Web References
Scotiabank CMO John ..., 13 Nov 2015 [cached]
Scotiabank CMO John Doig, told Marketing the bank has done international campaigns in the past, but it has never run a single piece of creative across all markets. The idea, he said, is to increase awareness while presenting Scotiabank as a global brand, which is why the ad features vignettes set in different countries.
With the new spot, Doig said the brand wanted to be as universal as possible. The role banking plays in a consumer's life varies by country to country and he wanted the creative to reflect that, he said.
"It's like the song - this little light could be your family, it could be your son or daughter, or your small business," Doig said. "Define it how you want. We want people to define it for themselves and to think maybe Scotiabank can help them."
Beyond language, there is one key difference between the Canadian version of the ad and the international adaptations: only the Canadian spot has a tagline. The bank's current "You're richer than you think" tagline has great equity in Canada, Doig said, but it doesn't necessarily match the bank's positioning in all markets.
In the coming months, Doig said Scotiabank plans to run the ads in-flight across multiple airlines in addition to traditional and digital channels.
STWM News June 23, 2011: Dream Big the messages as training starts for Scotiabank Toronto Waterfront Marathon 2011, 23 June 2011 [cached]
"At Scotiabank, we support every athlete in their quest for success at this year's Scotiabank Toronto Waterfront Marathon, whether the dream is crossing the finish line of the full marathon, the half or the 5k," says John Doig, Senior Vice-President, Toronto Region, Scotiabank.
Scotiabank and Baycrest Team Up to bring Hockey Buffs a One-of-a-Kind event… the Scotiabank Pro-Am for Alzheimer’s in Edmonton and Toronto | Baycrest, 9 Dec 2009 [cached]
"As Canada's Hockey Bank, Scotiabank welcomes the opportunity to increase our involvement in a one-of-a-kind event that allows everyday hockey enthusiasts to team up with former NHL greats in the battle against Alzheimer's and related disorders," said John Doig, Scotiabank Senior Vice-President, Marketing.
John Doig - Vice ..., 15 Aug 2014 [cached]
John Doig - Vice Chair Chief Marketing Officer Scotiabank?
John Doig - Vice Chair, Chief Marketing Officer, Scotiabank?
John Doig joined Scotiabank in 1998 and has held the roles of Senior Vice President, Canadian Marketing, Managing Director & Head, Scotia Private Client Group, President & CEO Scotiatrust and Managing Director & Head, ScotiaMcLeod International.  Prior to joining Scotiabank, career experiences include financial services consulting, process reengineering within the telecommunications industry, and various line-management positions within the retail credit provider National Retail Credit Services.  John's active community leadership includes serving as a Board member of Toronto Ronald McDonald House and Baycrest Foundation.
John Doig ..., 12 Jan 2015 [cached]
John Doig
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