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This profile was last updated on 10/25/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President and Manager

Liberty Mutual Insurance Group
Liberty Mutual Inc
175 Berkeley Street
Boston , Massachusetts 02116
United States

Company Description: "Helping people live safer, more secure lives" since 1912, Boston-based Liberty Mutual Group is a diversified global insurer and sixth-largest property and casualty...   more
Background

Employment History

Board Memberships and Affiliations

17 Total References
Web References
The Ad Club - The Board
www.adclub.org, 25 Oct 2014 [cached]
John Coombe
VP, Communications
Leadership Team IMCAnet
www.imcanet.com, 29 June 2013 [cached]
John Coombe, Liberty Mutual
Vice President
IMCA Creative Forum Overview - 2011 IMCAnet
www.imcanet.com, 1 Feb 2011 [cached]
John R. Coombe Vice President - Liberty Mutual Communications Services Bio: John Coombe has more than 20 years of leadership experience building global brands and supporting large scale marketing and communications campaigns. As a corporate strategist and marketer, John has utilized his expertise and vision in both the B2B and B2C space to drive enterprise growth across the financial services, high tech and insurance industries.
Combining strategic and operational strengths, John has been an integral part of the marketing and communications successes at such companies as; American Express, AT&T, IBM, Citigroup and most recently, Travelers Insurance. In his various Marketing and Communications roles he has supported a variety of distribution models and has worked extensively in the P&C industry with the independent agent and broker channels.
John joined Liberty Mutual in September of 2006 and is currently Vice President of Communications for Liberty Mutual Group based in Boston. His responsibilities span traditional advertising and communications programs, as well as New Media initiatives. John is a member of the Association of National Advertisers and is a member of the Board of Directors for the AdClub of Boston and the IMCA.
John Coombe, Vice President, ...
www.fcsinteractive.com [cached]
John Coombe, Vice President, Corporate Communications, Marketing and Sponsorship at Liberty Mutual, discussed why the insurer got into the game.
With its far-reaching businesses, Liberty Mutual was looking to score higher in brand awareness. In a cluttered category with massive budgets at competitors, Coombe noted that sports marketing helps the insurer stand out. More importantly, he said, sports helps with employee engagement, which ranks as the top priority of its sports marketing efforts. Of course, it's about building brand and selling business too, he noted. But a more engaged staff is essential to business growth.
Liberty Mutual is a sponsor of the FIFA World Cup, Team USA at the Olympics, and they support amateur golf. Coombe said that Liberty Mutual aspires to be a top-three global insurer; sports marketing is in its playbook to help the company achieve that goal.
The Board
www.adclub.org, 29 Jan 2009 [cached]
John Coombe VP, Communications, Liberty Mutual Group
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