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Wrong John Coombe?

John R. Coombe

Vice President, Global Marketing, Branding and Sponsorship

Liberty Mutual Group Inc

HQ Phone:  (617) 357-9500

Direct Phone: (617) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Liberty Mutual Group Inc

175 Berkeley Street

Boston, Massachusetts,02117

United States

Company Description

"Helping people live safer, more secure lives" since 1912, Boston-based Liberty Mutual Group (Libertymutualgroup.com) is a diversified global insurer and fifth-largest property and casualty insurer in the U.S. based on 2009 direct written premium. Liberty Mutu...more

Background Information

Employment History

Senior Vice President - Communications

Credit One Bank


IMCA Creative Forum


Vice President

Insurance Marketing & Communications Association


Affiliations

The Ad Club

Board Member


Association of National Advertisers Inc

Member


AdClub of Boston

Board Member


Education

BA

Clark University


MBA

Clark University


Web References(31 Total References)


The Ad Club - The Board

www.adclub.org [cached]

John Coombe
VP, Communications


www.adclub.org

Cindy Stockwell | Jim Bacharach | John Coombe | Sarah Fay | Andrew Graff | Baba Shetty | Fred Bertino | Vallerie Bettini | Brian Cusack | Jane Deery | Matt Fortenbaugh | Stephanie Games | Adam Grossman | Phil Johnson | Kathy Klingler | Melissa Lea | Karen Lederer | Eran Lobel | Tod Loofbourrow | Mark Lund | Josh McCall | Steve Melia | Lynne Montesanto | John Moore | Chris Pollara | Bob Quinlan | Brad Rinklin | Mark Rosenthal | Darren Ross | Ken Rowell | O'Neal Rowe | Linda SanGiacomo | Erica Scheik | Cheryl Savage | Danuta Shasha | Margie Sullivan | Laura West
John Coombe VP, Communications Liberty Mutual Insurance John Coombe joined Liberty Mutual in September of 2006 and is currently Vice President and Manager of Communications Support reporting to Paul Alexander within Liberty Communications Services in Boston. As we implement our ‘responsibility’ campaign, John will collaborate closely with the business leaders of our operating companies to implement our corporate marketing strategy. Coombe received his MBA and BA from Clark University in Worcester, MA.


The Board

www.adclub.org [cached]

John Coombe
VP, Communications, Liberty Mutual Group


Videos Archive - IMCA

imcanet.com [cached]

Liberty Mutual's John Coombe at IMCA Creative Forum


thefcs.org

John Coombe, Vice President, Corporate Communications, Marketing and Sponsorship at Liberty Mutual, discussed why the insurer got into the game.
With its far-reaching businesses, Liberty Mutual was looking to score higher in brand awareness. In a cluttered category with massive budgets at competitors, Coombe noted that sports marketing helps the insurer stand out. More importantly, he said, sports helps with employee engagement, which ranks as the top priority of its sports marketing efforts. Of course, it's about building brand and selling business too, he noted. But a more engaged staff is essential to business growth. Liberty Mutual is a sponsor of the FIFA World Cup, Team USA at the Olympics, and they support amateur golf. Coombe said that Liberty Mutual aspires to be a top-three global insurer; sports marketing is in its playbook to help the company achieve that goal.


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