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2017-01-10T00:00:00.000Z

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John R. Coombe

Vice President, Global Marketing, Branding and Sponsorship

Liberty Mutual Insurance Europe Ltd

Direct Phone: (617) ***-****       

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Liberty Mutual Insurance Europe Ltd

175 Berkeley Street

Boston, Massachusetts 02117

United States

Company Description

Liberty Mutual Insurance helps preserve and protect the things people earn and own and build and cherish. Keeping this promise means we are there when our policyholders throughout the world need us most. In business since 1912, and headquartered in Bost ... more

Find other employees at this company (416)

Background Information

Employment History

Senior Vice President - Communications

Credit One Bank

IMCA Creative Forum

Vice President

Insurance Marketing Communications Association

Affiliations

Current - Board of Directors - Executive Committee
Ad Club

Board Member
The Ad Club

Member
Association of National Advertisers Inc

Board Member
AdClub of Boston

Education

BA

Clark University

MBA

Clark University

Web References (28 Total References)


The Ad Club - The Board

www.adclub.org [cached]

John Coombe

VP, Communications


Cindy Stockwell | Jim Bacharach | ...

www.adclub.org [cached]

Cindy Stockwell | Jim Bacharach | John Coombe | Sarah Fay | Andrew Graff | Baba Shetty | Fred Bertino | Vallerie Bettini | Brian Cusack | Jane Deery | Matt Fortenbaugh | Stephanie Games | Adam Grossman | Phil Johnson | Kathy Klingler | Melissa Lea | Karen Lederer | Eran Lobel | Tod Loofbourrow | Mark Lund | Josh McCall | Steve Melia | Lynne Montesanto | John Moore | Chris Pollara | Bob Quinlan | Brad Rinklin | Mark Rosenthal | Darren Ross | Ken Rowell | O'Neal Rowe | Linda SanGiacomo | Erica Scheik | Cheryl Savage | Danuta Shasha | Margie Sullivan | Laura West

...
John Coombe VP, Communications Liberty Mutual Insurance
John Coombe joined Liberty Mutual in September of 2006 and is currently Vice President and Manager of Communications Support reporting to Paul Alexander within Liberty Communications Services in Boston.
...
As we implement our ‘responsibility’ campaign, John will collaborate closely with the business leaders of our operating companies to implement our corporate marketing strategy. Coombe received his MBA and BA from Clark University in Worcester, MA.


The Board

www.adclub.org [cached]

John Coombe VP, Communications, Liberty Mutual Group


Videos Archive - IMCA

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Liberty Mutual's John Coombe at IMCA Creative Forum


John Coombe, Vice President, ...

thefcs.org [cached]

John Coombe, Vice President, Corporate Communications, Marketing and Sponsorship at Liberty Mutual, discussed why the insurer got into the game.

With its far-reaching businesses, Liberty Mutual was looking to score higher in brand awareness. In a cluttered category with massive budgets at competitors, Coombe noted that sports marketing helps the insurer stand out. More importantly, he said, sports helps with employee engagement, which ranks as the top priority of its sports marketing efforts. Of course, it's about building brand and selling business too, he noted. But a more engaged staff is essential to business growth.
Liberty Mutual is a sponsor of the FIFA World Cup, Team USA at the Olympics, and they support amateur golf. Coombe said that Liberty Mutual aspires to be a top-three global insurer; sports marketing is in its playbook to help the company achieve that goal.

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