First up was John Chinn
from Cobrey Farms
Tweet: John Chinn from Cobrey Farm talking about farming in Herefordshire #freshproduce #FPJWM
spoke about the history of farming in Herefordshire and the entrepreneurial and Innovative nature of the growers there.
This has been driven mainly by the incredibly small pockets of land and the undulating nature of the landscape.
The drive for innovation is also due in part to the poor transport links and the higher costs of transportation.
went on to speak about his
analysis of the SWOT (Strengths / Weaknesses / Opportunities and Threats) of the Herefordshire grower base and the challenges it faces.
also posed the question are all supermarkets the same?
Tweet: Are supermarkets all the same? #freshproduce #FPJWM
also spoke about "Terroir" of the region - Wikipedia definition is loosely translated as "a sense of place", embodied in certain characteristic qualities, the sum of the effects that the local environment has had on the manufacture of the product.
Along with the extension of the season of British Asparagus
own little passion for growing his
newly planted Vineyard of Grapes for British wine production.
The top table was made up of: Anthony Snell (AJ & CI Snell), John Chinn (Cobrey Farms), Sarah Pettitt (NFU Horticulture Board Chair) and Sue Kennedy (Elsoms Seeds').
Michael kicked off the debate by asking John
to further expand upon the innovative approach that Cobrey Farms
had taken regarding expanding the British Asparagus season to November.
Sarah and John
made good points about season extensions by discussing the need to secure a fixed permanent team of employees throughout the year.