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This profile was last updated on 3/18/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. John D. Buccola

Wrong John D. Buccola?

Chief Information Officer

Local Address: Rancho Dominguez, California, United States
WASH Laundry
100 N. Sepulveda Blvd. 12Th Floor
El Segundo , California 90245
United States

Company Description: Wash Laundry is a premier supplier of coin operated and smart card commercial laundry equipment and managed laundry services to Colleges, Apartments and Military...   more

Employment History

Board Memberships and Affiliations


  • master's degree , business administration and information technology management
    University of La Verne , California
  • bachelor's Degree , business administration and information technology management
    University of La Verne , California
  • bachelor , business administration and information technology management
    University of La Verne , California
37 Total References
Web References
Atlanta - The old adage that ..., 18 Mar 2015 [cached]
Atlanta - The old adage that we should learn from our mistakes is uttered by many of us, but John Buccola, CIO of Wash Multifamily Laundry Systems, actually has quantifiable data to prove that he's really doing it.
In business since 1947 in the U.S. and expanding to Canada in 2013 with the acquisition of Coinamatic, the country's largest laundry service provider, Wash has been experimenting for a long time to answer what seems like a simple question: What's the right price to charge for a load of laundry? It turns out there's no one answer, but each location has its own right price.
John Buccola, CIO of Wash Laundry, is using machine learning to optimize pricing for 500,000+ laundry machines. John Buccola, CIO of Wash Laundry, is using machine learning to optimize pricing for 500,000+ laundry machines.
At first, Wash was trying what Buccola calls a "shotgun" approach, guessing based on human intuition. Then it started collecting data on how those price changes would affect the locations. Was revenue going up? That set the stage for the big data project that Buccola is seeing grow today, using Microsoft Azure machine learning to help determine pricing.
"Let's just call it what it is, we were making mistakes," he says.
For Buccola, using Azure means no more scouring through government spreadsheets to update his economic regression models. Wash takes into consideration census track level data, surveys laundry mats, and measures the data in its own rooms to determine pricing.
"It's a hyper-local business," he says.
Wash still relies on human observation to help inform its pricing models, Buccola says. There are times when data just doesn't tell the whole story.
"Sometimes you see something on a map and you say 'there's a laundry mat here, there's a laundry mat there, this looks like it might be the right price,'" he says. "But you send someone out there's and there's a freeway overpass and people just don't walk across it. It serves as a moat to that area."
But that old tactic is now being combined with the new big data approach. Buccola is always expanding and honing his data models to predict the effects of pricing changes even more accurately. He's identified the most important variable factors that determine pricing, which can differ for location, and fed that back into machine learning. He started with 60 different models to price the west coast portion of the 70,000 Wash locations across North America, and he's already boosted that to 2,600 models.
Next, Buccola wants to move from adjusting basic pricing to a tiered approach for pricing. He's acquiring new machines that support tiered pricing based on the time of day, day of the week, and cycles used. What might that look like?
"Saturday mornings are kind of crazy," he says.
Members and Board - SCSIM — SCSIM, 30 Jan 2015 [cached]
John Buccola CIO WASH Multifamily Laundry Systems
Southern California Board of Directors - Society for Information Management, 8 July 2014 [cached]
John Buccola CIO WASH Multifamily Laundry Systems 310.297.9497
OnCURE Medical Corp., 14 Dec 2007 [cached]
John D. BuccolaChief Information Officer
John D. BuccolaChief Information Officer
Mr. Buccola has over twelve years of information technology experience, spanning executive management, solution development, and systems engineering.Mr. Buccola joined OnCURE in March 2007 after an eight year tenure with Alliance Imaging, Inc., a publicly traded provider of diagnostic imaging services.
Mr. Buccola's past experience includes IT roles at Nissan Motor Corp., Nextel Communications, Coldwell Banker, and The Centris Group.Mr. Buccola holds an MBA in Information Technology and a BA in Business Administration from the University of La Verne.He serves as a board member of the Society for Information Management, Southern California chapter.
John Buccola ..., 28 May 2008 [cached]
John Buccola (JB)Chief Information OfficerOnCURE Medical Corp. 610 Newport Center Dr., Suite 350Newport Beach, CA
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