John has been active in marketing and management consultancy in the United States of America since the late -1980's when he was appointed Chief Executive Officer of Manhattan based marketing consultancy, Moss International Inc.
During that time he
devised and implemented a number of highly successful marketing campaigns on behalf of blue chip British companies.
The Dewar's Heritage Marketing Campaign broke new ground placing the White Label brand in the US liquor market.
The launch of the Bentley Mulsanne S on behalf of Rolls-Royce Motor Cars simultaneously in Manhattan and Los Angeles resulted in coverage on all coast-to-coast prime time television news programs and a full order book for 18 months.
Drawing on his
experience in both managing and promoting British companies entering the US market place John
has established a successful consultancy practice leading British and European companies through the complexities of establishing their businesses in the United States and implementing their marketing strategies.
recognised at an early stage that success in entering the international market relied not only on understanding the rules of the game but the ability to introduce clients to high level contacts who could deliver all the essential parts of the business jigsaw.
John has also gained public sector experience working on projects with the New York Police Department and the United Nations Commission for Trade and Development.
John A. Baldwin
Chief Executive Officer