A. O. Smith vice president John Altepeter noted that this was the first time the company had used a dual-award approach in a sweepstakes, which generated even greater participation and interest.
"A contest such as this isn't solely designed to sell additional water heaters for us; the intent is also to generate lot of dialogue about our products at the sales counter," he
"It gives wholesaler salespeople something new to share with their customers.
Our wholesalers did a great job using signage, marketing and promotions tools we supplied them with, and really talking it up to their customers."
According to Altepeter
, approximately 17,000 contractors across the country submitted forms.
added that the response exceeded their expectations.
"We felt the Camaro would be a good choice for the promo because a lot of folks likely wouldn't already have one - and to be honest, they're pretty high on the list of most guys' dream rides," Altepeter
In addition to the nearly 100 customers who attended, others who ventured to New Braunfels for the day were Morrison Supply president Darrell Hawkins and marketing manager Jennifer Williams; David Cunningham and Ronnie Hurst from rep agency Hugh M. Cunningham Associates; and Altepeter, regional manager David Thames and national manager-contractor marketing Jeff Storie of A. O. Smith.