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2016-07-18T00:00:00.000Z

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Wrong Joergen Aaboe?

Joergen Aaboe

Chief Executive Officer and Co-Founder

Ylixr

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Background Information

Employment History

Founder and Author

Reasonable Blueprint

Strategy Consultant

Iteration Group Inc

Marketing Manager

ValueClick Inc

Affiliations

Advisor
Hashtile

Education

MBA

California Lutheran University

bachelor's degree

Business Administration

California Lutheran University

Web References (7 Total References)


About | Iteration Group | Product / UI / UX Design & Development Consulting Firm

www.iterationgroup.com [cached]

Joergen Aaboe

...
Joergen Aaboe
Product & Marketing Strategist
Joergen has spent the past decade driving business growth through innovative marketing and product-related initiatives for both B2B and B2C companies in technology, digital media and entertainment. He earned his BS and MBA from California Lutheran University.


Meet Us

momentfeed.com [cached]

Joergen Aaboe - Director of Marketing Joergen Aaboe is responsible for all marketing at MomentFeed, including public relations, social media, client communications, product marketing, event marketing, lead generation and sales support.

Most recently, Joergen served as Sr. Director of Marketing at Zumbox where he spent more than three years overseeing all marketing communications and product marketing activities for the company.
Joergen also brings significant online marketing experience from ValueClick Media where he was responsible for several marketing communications program. There he also developed Media Lounge, a thought leadership program and event series, through which he organized high-level educational events for marketers and agencies as well as co-authored research papers on various online marketing topics.
Joergen holds a bachelor's degree in Business Administration and an MBA from California Lutheran University.
Joergen Aaboe Director of Marketing


More than a half million photographs ...

nrn.com [cached]

More than a half million photographs were tagged to restaurant locations in the quarter, said Joergen Aaboe, MomentFeed's director of marketing. Instagram photos for the 65 brands in the company's data rose 2.75 percent in the quarter, he calculated.

...
Olive Garden made a big jump, increasing 23 percent," Aaboe said.
For average number of Instagram photos per location, Margaritaville led with an average of 303 photos per location. Hard Rock Café placed second, with 175.2 photos per location. The Cheesecake Factory bumped Dave & Buster's from third place.
"That was a huge change," Aaboe said. "Cheesecake Factory increased by almost 20 percent, and Dave & Buster's dropped by almost 7 percent. That's a big difference."
The Cheesecake Factory logged 168.2 photos per location, while Dave & Buster's had 153 in the quarter.
"Generally speaking," Aaboe explained, "you can look at local engagement on the channel as a representative proxy for foot traffic, so there could be fewer people in the stores. That's a potential explanation. Or people, for whatever reason, might be engaging less."
For number of Instagram photos as a percentage of check-ins, Eddie V's remained at No. 1 and In-N-Out at No. 2. Fleming's Steakhouse bumped BJ's Restaurants from the No. 3 slot in the third quarter.
"It's noteworthy that BJ's dropped from the third place spot down to what looks to be sixth place, and Fleming's stepped up," Aaboe said. "It may reflect changes in the business or how they manage social [media] in the quarter."
The third-quarter results do not compare directly with the second-quarter data reported earlier, as the company had difficulty pulling consistent location lists for Chili's, Cinnabon, Yogurtland and Zoe's Kitchen, he said.
...
"We want to work toward tying the two and establishing some linkages," Aaboe said. "There's a correlation between check-ins and sales, and this is something we will continue to monitor."
Additionally, some restaurant brands are engaging with and motivating customers to use the photo-sharing platform, Aaboe said.


Team | MomentFeed

momentfeed.com [cached]

Joergen Aaboe, Director of Marketing

Joergen is responsible for all marketing at MomentFeed, including public relations, social media, client communications, product marketing, event marketing and sales support.
Most recently, Joergen served as Sr. Director of Marketing at Zumbox where he spent more than three years overseeing all marketing communications and product marketing activities for the company.
Joergen also brings significant online marketing experience from ValueClick Media where he was responsible for several marketing communications program. There he also developed Media Lounge, a thought leadership program and event series, through which he organized high-level educational events for marketers and agencies as well as co-authored research papers on various online marketing topics.
Prior to ValueClick Media, Joergen ran business development and marketing for BizCrafter Corporation, an e-commerce software development company serving corporate clients including SANYO North American as well as various ISP partners.
Joergen holds a bachelor's degree in Business Administration and an MBA from California Lutheran University.


advertising » go-Digital Blog on Digital Marketing

go-digital.net [cached]

Joergen Aaboe, Momentfeed's director of marketing, said the drop was likely a sign of Facebook's "algorithm tweaks."

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