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This profile was last updated on 12/9/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Global Brand St...

Phone: (510) ***-****  HQ Phone
Email: j***@***.com
Twitter
795 Folsom Street, Suite 600
San Fransisco , California 94107
United States

Company Description: Founded in 2006, Twitter is a real-time information service on which people around the world can post ideas, comments and news, plus photos and videos, in 140...   more
Background

Employment History

Education

  • Bachelor of Science degree , Cultural Anthropology
  • State University of New York Buffalo
172 Total References
Web References
Joel ...
www.adcawards.org, 27 Sept 2014 [cached]
Joel Lunenfeld
tomorrow awards
Joel Lunenfeld
VP of Global Brand Strategy
Twitter
Joel has been one of the top influencers in the digital space for over a decade. He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people.
Prior to joining Twitter, Joel was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola. Joel is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers.
Moxie Interactive CEO ...
www.clickz.com [cached]
Moxie Interactive CEO Joel Lunenfeld (left) has been chosen as Twitter's director of global brand strategy.
...
Lunenfeld will guide custom advertising and partnership programs for brand advertisers, according to a Twitter statement. Twitter has a partnership program for its Promoted Accounts and Promoted Tweets offerings that requires a commitment of at least $15,000 over a three-month period, according to a media kit ClickZ obtained in April. The company's priciest brand advertiser offering is the Promoted Trend, which is priced at $120,000 per day - quite a hike from the $25,000 to $30,000 cost at launch in April 2010.
"Joel is an experienced agency-side thought leader who will provide a creative and agency perspective to the Twitter team," said Twitter in a statement about the hires. He has worked with brands including Verizon Wireless and Coca-Cola, both of which have purchased Promoted Trends on Twitter. Lunenfeld hails from digital agency Moxie Interactive, where he was CEO for the past three years, and a founding partner.
...
"Pam and Joel are significant hires whose experience and leadership will help strengthen the way we talk to both consumers and major brands about Twitter around the world," said Twitter CEO Dick Costolo in a statement.
DFW Interactive Marketing Association
www.dfwima.org [cached]
Joel Lunenfeld, VP of media services, Moxie Interactive
Digital: Joel Lunenfeld; VP, Global Brand ...
www.shootonline.com, 4 Nov 2014 [cached]
Digital: Joel Lunenfeld; VP, Global Brand Strategy; Twitter
Design: Gael Towey; Founder; Gael Towey & Company
Tomorrow Awards
tomorrowawards.com, 13 June 2013 [cached]
Fernanda Romano / Naveen Selvadurai / Sune Kaae / Sophia Bendz / Amani Duncan / Joel Lunenfeld
...
Joel Lunenfeld
...
Joel has been one of the top influencers in the digital space for over a decade. He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people.
Prior to joining Twitter, Joel was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola. Joel is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers.
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