Moxie Interactive CEO Joel Lunenfeld (left) has been chosen as Twitter's director of global brand strategy.
will guide custom advertising and partnership programs for brand advertisers, according to a Twitter statement.
has a partnership program for its Promoted Accounts and Promoted Tweets offerings that requires a commitment of at least $15,000 over a three-month period, according to a media kit ClickZ obtained in April.
The company's priciest brand advertiser offering is the Promoted Trend, which is priced at $120,000 per day - quite a hike from the $25,000 to $30,000 cost at launch in April 2010.
is an experienced agency-side thought leader who will provide a creative and agency perspective to the Twitter
team," said Twitter
in a statement about the hires.
has worked with brands including Verizon Wireless and Coca-Cola, both of which have purchased Promoted Trends on Twitter
Lunenfeld hails from digital agency Moxie Interactive, where he was CEO for the past three years, and a founding partner.
"Pam and Joel are significant hires whose experience and leadership will help strengthen the way we talk to both consumers and major brands about Twitter around the world," said Twitter CEO Dick Costolo in a statement.