Q&A with Joel Lachman of Guinot While attending Wharton School of Business in Pennsylvania, Joel Lachman ran a successful retail business - he owned 15 vitamin and health food stores.
Though the business did well, he
did not find the work rewarding, so he
share to his
partner and went in search of personal satisfaction.
While visiting France, he
saw dozens of different companies, but Guinot's
products, treatments, and philosophy immediately drew him in. Lachman
was entering unchartered territory, and that the women in the states had a different mentality from those in France, but he
was excited about initiating skin care in a country where the focus was entirely on makeup.
Today, skin care is as routine in America as it is in France and Guinot
in its unique way has been instrumental.
Though the company maintains a national image with ads in popular publications such as Vogue
does not sell in department stores.
Just as when Lachman
was first introduced to the product, Guinot
is only sold where skin care is practiced.