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15025 SW Koll Pkwy.
Beaverton, Oregon 97006
For more than 30 years, Yakima has been dedicated to eradicating such needless suffering. And since weâ€™re massive outdoor enthusiasts ourselves, thereâ€™s no one else nearly as qualified as us to make car racks that transport your gear and improve your ... more
Global Brand Director
Yakima adds marketing managers | Bicycle Retailer and Industry News
And Yakima's booth is a snapshot of bicycle retailing with bikes ranging from Niner and Bianchi to Scott and Linus strapped to its line of roof and hitch-mount racks.
Yakima also has redesigned its packaging and now has an on-the wall display that makes it much easier for dealers and consumers to pick the correct parts for their new racks.
"It's a big step forward for us," Grabenstein said, noting that IBDs will see it at Interbike as well.
And look for more trays as part of Yakima's hitch mount line-wider trays for fat bikes-a growth category for the company, Grabenstein predicted.
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