December 15th, 2010 by Joel Goldstein
Steady budgeting and a priority on lead quality over quantity highlight the results of this year's Marketing Budget Trends white paper, an annual study of business-to-business marketing trends conducted jointly by Goldstein Group Communications and Hearst Business Media.
Those are two of the trends identified in the study, conducted during November, 2010.
Survey authors said the survey respondents pointed to fewer dramatic changes in their approach, and more to 2011 activities that seek to take advantage of the changes put in place during the recent economic upheaval.
"The past few years have seen once-in-a-career shifts brought on by the global economic collapse and the emergence of new tools such as social media," said GGC President Joel Goldstein.
"Marketers seem to recognize that Google, Yahoo and Bing
have become the front door for purchase decisions today, and that search engine presence is a key driver to getting their company's fair share of sales," Goldstein
For a copy of the results on 2011 Marketing Budget Best Practices, with results of the complete survey, contact Joel Goldstein
, Goldstein Group Communications
, at firstname.lastname@example.org, or at 216-509-3119, or visit www.ggcomm.com.
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