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This profile was last updated on 1/16/14  and contains information from public web pages and contributions from the ZoomInfo community.

President

Optimal Fusion
1635 North Cahuenga Blvd Suite 550
Los Angeles, California 90028
United States

Company Description: Optimal Fusion is a leading online media company that informs, entertains and connects millions of people every day, by connecting advertisers and consumers through...   more
Background

Employment History

Web References
Joel ...
optimalfusion.com, 21 Dec 2013 [cached]
Joel Bess
...
Joel Bess
President
It paid as much as $12,000 ...
www.forzaminardi.com, 15 Mar 2012 [cached]
It paid as much as $12,000 a month for what Optimal president Joel Bess calls, bluntly, "bullshit."
"They weren't getting us ranked anyplace," Bess says. "They would send us reports and say we had been ranked. But we had been ranked No. 44 [on Google] for the search term 'Internet advertising in America.' When was the last time somebody really searched for the words 'Internet advertising in America?' " Frustration finally led Bess to learn the Search engine optimization game for himself. He hired an ex-Google engineer to teach Optimal's team members in a half day what Search engine optimization firms said would take at least six months of contracted work to accomplish. That not only helped their business, it also gave them expertise to share with clients, which include as-seen-on-TV products such as the Snuggie blanket and Sham Wow, the super-sucking sponge. "If you are attempting to rank the word 'Ab Circle Pro,' don't write on the title 'exercising is enjoyable,' " Bess says.
It paid as much as $12,000 ...
www.360true.com, 20 Feb 2010 [cached]
It paid as much as $12,000 a month for what Optimal president Joel Bess calls, bluntly, "bullshit."
"They weren't getting us ranked anywhere," Bess says. "They would send us reports and say we were ranked. But we were ranked No. 44 [on Google] for the search term 'Internet advertising in America.' When was the last time someone actually searched for the words 'Internet advertising in America?' " Frustration finally led Bess to learn the SEO game for himself. He hired an ex-Google engineer to teach Optimal's team members in a half day what SEO firms said would take at least six months of contracted work to achieve. That not only helped their business, it also gave them expertise to share with clients, which include as-seen-on-TV products such as the Snuggie blanket and Sham Wow, the super-sucking sponge. "If you're trying to rank the word 'Ab Circle Pro,' don't write on the title 'exercising is fun,' " Bess says.
President Joel Bess adds, ...
optimalfusion.com, 2 May 2013 [cached]
President Joel Bess adds, "Our goal has always been to retain the culture that defines us in Hollywood where our corporate headquarters is located by not expanding too quickly. Our expansion plans are rooted in organic growth, as we promised ourselves we would only expand to new territories that would immediately allow us to add more value to our advertisers and better serve our clients."
...
For further information, or to set up an interview with CEO Joel Bess or Vice-President Zack Brown, please contact Arianna Schioldager at Arianna@optimalfusion.com
For further information, or to set ...
partners.optimalfusion.com, 20 Feb 2013 [cached]
For further information, or to set up an interview with CEO Joel Bess or Vice-President Zack Brown, please contact Arianna Schioldager at Arianna@optimalfusion.com
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