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This profile was last updated on 1/12/16  and contains information from public web pages and contributions from the ZoomInfo community.

President

Phone: (323) ***-****  
Email: j***@***.com
Optimal Fusion
1635 North Cahuenga Blvd Suite 550
Los Angeles , California 90028
United States

Company Description: Optimal Fusion is a leading online media company that informs, entertains and connects millions of people every day, by connecting advertisers and consumers through...   more
Background

Employment History

25 Total References
Web References
Fusioners | Optimal Fusion - Advertisers + Consumers
www.optimal-fusion.com [cached]
Joel Bess
...
Joel Bess
President
- Joel Bess, Optimal ...
www.luxhealthnetwork.com [cached]
- Joel Bess, Optimal Fusion, Inc.
Fusioners | Optimal Fusion - Advertisers + Consumers
optimalfusion.com [cached]
Joel Bess
...
Joel Bess
President
Fusioners | Optimal Fusion - Advertisers + Consumers
partners.optimalfusion.com [cached]
Joel Bess
...
Joel Bess
President
What You Don’t Know About SEO | Infinity Marketing
www.infinitydoes.com [cached]
It paid as much as $12,000 a month for what Optimal president Joel Bess calls, bluntly, "bullshit."
"They weren't getting us ranked anywhere," Bess says. "They would send us reports and say we were ranked. But we were ranked No. 44 [on Google] for the search term 'Internet advertising in America.' When was the last time someone actually searched for the words 'Internet advertising in America?' " Frustration finally led Bess to learn the SEO game for himself. He hired an ex-Google engineer to teach Optimal's team members in a half day what SEO firms said would take at least six months of contracted work to achieve. That not only helped their business, it also gave them expertise to share with clients, which include as-seen-on-TV products such as the Snuggie blanket and Sham Wow, the super-sucking sponge. "If you're trying to rank the word 'Ab Circle Pro,' don't write on the title 'exercising is fun,' " Bess says.
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