Joe Van Treeck, president of Matanuska Maid and a member of the Fluid Milk Processor Promotion Board, is encouraged by the local reaction to the campaign.
In accepting the award, Matanuska Maid President, Joe Van Treeck
, noted this recognition is solid proof that Alaskan companies can develop products and market them successfully beyond the borders of Alaska.
...Joe Van Treeck President of Matanuska Maid Dairy states, "We wanted to address our customer's requests for tamper proof containers, consistent with our mission of providing the latest in technology and industry trends."
...Joe Van Treeck, President of Matanuska Maid Dairy, enthusiastically approved of the change, and said, it's not as momentous a change as "Coca-Cola" to "Coke," however, we feel it provides a more informal and friendly relationship with the our loyal customers."
[Consumer research and package design for the new yogurt line was conducted by Aadland Marketing.]
...Joe Van Treeck, President of Matanuska Maid, led the effort to develop Glacier Yo.
"We have never undertaken such a major product introduction.
...Joseph Van Treeck, President of Matanuska Maid, has announced the addition of a premium quality orange juice to the creamery's product line.
Known as Golden 100, this new brand of ready-to-serve, 100% juice was developed in conjunction with a major nationwide orange juice supplier.