Pioneer Credit Union's Joe Slattery likes the idea of 'selling' money
Joe Slattery had every intention of being a three-piece suit-wearing banker.
"I've always enjoyed sales, but I wanted to sell something that everybody wants," he
"Everybody wants money, so I decided to sell money."
had the education but no experience.
planned to work in a credit union for six months and move on to a prestigious banking job.
fell in love with the credit union concept and has been there for 27 years.
After being raised in the Marinette-Menominee area, Slattery
finished college and wanted to experience big-city life.
borrowed $500 and a car from his
dad and headed to Minneapolis to work in lending and collections.
replied to a blind employment ad in the newspaper and was offered a job at Northwest Credit Union
in Green Bay.
started, the credit union had 13 employees.
"I would do an application for a real estate loan, run out and shovel the sidewalk then back in to collect some money owed and then write an ad," Slattery
Eventually Northwest merged with Pioneer Credit Union
and grew to 170 employees.
Slattery has worked as an assistant manager, loan officer and branch manager, and now is focused on marketing.
"I always found finances, investments, lending, borrowing and balancing budgets intriguing.
A lot of people know a little about it but are painfully unsophisticated.
To them it's something that they have to do, like going to the doctor," Slattery
Marketing is putting yourself in everybody else's shoes," Slattery
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A good marketing person is honest and completely believes in what they're selling, he
started there were only a handful of radio and television stations.
"Now the channels of delivery are endless," he
"The other industry change is that people can handle money online and easily access information, which makes their life easier but you don't know your customers like you did years ago.
You rarely see some customers.
But when they have a need or concern they want a real person immediately.
You have to bend over backwards to make sure they're well taken care of when you are face to face with them."
Advice: "Some coach somewhere said that nothing is ever as good as it seems and nothing is ever as bad as it seems," Slattery
Joe Slattery is the vice president of marketing for Pioneer Credit Union. He uses blogs and public speaking to get the word out on the benefits of belonging to the credit union. Submitted photo
Joe Slattery is the vice president of marketing for Pioneer Credit Union.
uses blogs and public speaking to get the word out on the benefits of belonging to the credit union.