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2016-05-06T00:00:00.000Z

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Wrong Joe Rohde?

Mr. Joe Rohde M.

Executive Designer and Vice President

The Walt Disney Company

HQ Phone: (818) 560-1000

Email: j***@***.com

The Walt Disney Company

500 South Buena Vista St

Burbank, California 91521

United States

Company Description

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and i... more

Find other employees at this company (48,093)

Background Information

Affiliations

Board Member
International Association of Amusement Parks and Attractions

Member
expeditions.Disney

Board Member
National Fantasy Fan Club

Education

bachelor's degree
fine arts
Occidental College

bachelor's degree
fine arts
Occidental College in Los Angeles

Web References (199 Total References)


PRSA Miami - Blog

prsamiami.org [cached]

In one of the most inspirational talks of the conference, Joe Rohde, senior vice president and creative executive for Walt Disney Imagineering, discussed the importance of theme in telling your story to convey an authentic and memorable experience. Well, certainly Disney has that concept down pat.

As an aside, I guess those rumors about Disney's harsh rules banning its cast members from having facial hair or wearing jewelry have been dispelled. Joe not only sports a scruffy face, but also one heavy (and painful looking) earring, comprised of a collection of souvenirs picked up on his exotic travels. Joe is the lead designer at Disney's Animal Kingdom and the new Aulani resort in Hawaii.
Unlike many creative types, Joe was able to channel his artistic passion into practical applications that PR professionals can apply to our campaign thinking. Here are a few of his gems:
1. The art of storytelling starts with landing on your theme, which sets the roadmap for "what this is going to be about. From that point on, all decisions on how to do it are driven by the theme. In Animal Kingdom's case, the theme was the "intrinsic value of nature," and everything stayed true to that concept.
2. Of course, there are metrics that need to be built in to projects, but according to Joe these will come naturally as long as you follow the theme. For example, when Disney told him that Animal Kingdom needed a thrill ride, Joe traveled to the Himalayas to explore how to incorporate that ride into his theme. As it turns out, the native people believe that the Yeti is the protector of the mountains (fitting into the intrinsic value of nature theme), and from there Expedition Everest was created. Joe said that theme expands opportunity and allows us to diverge from metrics.
3. When telling your story, audiences don't have time for what they think they already know, so it's important to combine natural storytelling patterns with interruptions and tweaks to keep their attention.
4. When asked how to spark creativity, Joe said it comes from distraction and not falling into predictable feedback loops. In closing, he told us that success is a willingness to always continue to learn.
...
Conference attendees sat during Joe Rohde's general session presentation sporting Mickey Mouse and Minnie Mouse ears. We all connected with that warm and fuzzy feeling we love when we think of Disney World. Rohde and his team's exemplary vision in creating the theme that is fundamental to what Animal Kingdom is today, is something that we, as clients, practitioners, students, and new professionals, can bring to every project we take on.


Disney Archives - the Roarbotsthe Roarbots

theroarbots.com [cached]

Today, Zoey chats with Joe Rohde, Senior Vice President of Walt Disney Imagineering.

...
Joe Rohde is currently one of the top guys at Walt Disney Imagineering. But he's been around for a long time and has had a hand in a whole slew of Disney Parks projects dating all the way back to the development of Epcot in the early 1980s.
Continue reading →
Posted inDisney, Disney Parks, Interviews, Questions from a Kid | TaggedAnimal Kingdom, Animal Kingdom Lodge, imagineer, Joe Rohde, Walt Disney Imagineering, Walt Disney World | Leave a reply


Disney Parks Archives - the Roarbotsthe Roarbots

theroarbots.com [cached]

Today, Zoey chats with Joe Rohde, Senior Vice President of Walt Disney Imagineering.

...
Joe Rohde is currently one of the top guys at Walt Disney Imagineering. But he's been around for a long time and has had a hand in a whole slew of Disney Parks projects dating all the way back to the development of Epcot in the early 1980s.
Continue reading →
Posted inDisney, Disney Parks, Interviews, Questions from a Kid | TaggedAnimal Kingdom, Animal Kingdom Lodge, imagineer, Joe Rohde, Walt Disney Imagineering, Walt Disney World | Leave a reply


Interviews Archives - the Roarbotsthe Roarbots

theroarbots.com [cached]

Today, Zoey chats with Joe Rohde, Senior Vice President of Walt Disney Imagineering.

...
Joe Rohde is currently one of the top guys at Walt Disney Imagineering. But he's been around for a long time and has had a hand in a whole slew of Disney Parks projects dating all the way back to the development of Epcot in the early 1980s.
Continue reading →
Posted inDisney, Disney Parks, Interviews, Questions from a Kid | TaggedAnimal Kingdom, Animal Kingdom Lodge, imagineer, Joe Rohde, Walt Disney Imagineering, Walt Disney World | Leave a reply


Questions from a Kid Archives - the Roarbotsthe Roarbots

theroarbots.com [cached]

Today, Zoey chats with Joe Rohde, Senior Vice President of Walt Disney Imagineering.

...
Joe Rohde is currently one of the top guys at Walt Disney Imagineering. But he's been around for a long time and has had a hand in a whole slew of Disney Parks projects dating all the way back to the development of Epcot in the early 1980s.
Continue reading →
Posted inDisney, Disney Parks, Interviews, Questions from a Kid | TaggedAnimal Kingdom, Animal Kingdom Lodge, imagineer, Joe Rohde, Walt Disney Imagineering, Walt Disney World | Leave a reply

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