PRSA Newsroom | Joe Rohde
Joe Rohde is a senior vice president and creative executive at Walt Disney Imagineering in Glendale, California.
is the creative arm of The Walt Disney Company
that designs and builds everything from cruise ships, to theme parks, to rides and attractions, to restaurants, hotels and infrastructure systems for the company's theme parks and resorts worldwide.
Rohde is a veteran of 30 years with the company, starting his career as a model designer on Epcot, and continuing with projects for Disneyland Park in Anaheim, California; Walt Disney World Resort in Orlando, Florida; and Disneyland Paris.
led the team that conceptualized, designed and built Disney's Animal Kingdom at the Walt Disney World Resort.
continues today to oversee new attractions for that park and is also currently responsible for the creative design and content of Aulani, A Disney Resort and Spa, at Ko Olina, O'ahu, Hawai'i, opening in August 2011.
speaks regularly about design and narrative and has spoken at NASA
, the Association of Zoos and Aquariums
, the TED conference, Portland Creative conference, and has been the keynote speaker at Siggraph in Boston and Yokohama, as well as many other venues.
is a graduate of Occidental College
in Los Angeles and lives in Altadena, Calif., with his
wife and two boys.
personal adventures have taken him to many of the most remote corners of the world.
wears a collection of earrings from these adventures in his
left ear, which has become very large indeed.
"Theme is a Noun."
How is a Disney Theme Park like a good book?
Walt Disney Imagineer Joe Rohde will discuss how Imagineering
applies literary principles in designing extraordinary creative environments.
Theme is the fundamental building block of story, and Rohde
will discuss how following a theme leads to remarkable story opportunities and helps Disney Parks create stories for guests that are entirely immersive and genuinely magical.