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2016-11-03T00:00:00.000Z

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Wrong Joe Rohde?

Mr. Joe M. Rohde

Vice President and Executive Designer

The Walt Disney Company

Direct Phone: (818) ***-****       

Email: j***@***.com

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The Walt Disney Company

500 S. Buena Vista St.

Burbank, California 91521

United States

Company Description

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and i ... more

Find other employees at this company (49,449)

Background Information

Employment History

Model Builder and Painter

Epcot

Affiliations

Member
expeditions.Disney

Board Member
International Association of Amusement Parks and Attractions

Board Member
National Fantasy Fan Club

Education

bachelor's degree

fine arts

Occidental College

bachelor's degree

fine arts

Occidental College in Los Angeles

Web References (198 Total References)


2015 PubWest Conference Keynotes and Peer-to-Peer Sessions | PubWest

pubwest.org [cached]

Speaker: Joe Rohde, creative executive, Walt Disney Imagineering

Joe Rohde is a Creative Executive at Walt Disney Imagineering in Glendale, California. Imagineering is the creative arm of the Walt Disney Company that designs and builds everything from cruise ships, theme parks, rides and attractions, hotels and infrastructure systems for the company's theme parks and resorts worldwide. Joe is a veteran of more than thirty years with the company, starting his career as a model designer on Epcot, and continuing with projects at Disneyland Park in California, Walt Disney World, and Disneyland Paris Resort. Joe led the team that conceptualized, designed, and built Disney's Animal Kingdom at the Walt Disney World Resort in Orlando, Florida. He continues today to oversee new attractions for that park, including the new Avatar project scheduled to open in 2017, and is also responsible for the creative design and content of Aulani, A Disney Resort and Spa, at Ko Olina, O'ahu, Hawai'i.


PRSA Miami - Blog

prsamiami.org [cached]

In one of the most inspirational talks of the conference, Joe Rohde, senior vice president and creative executive for Walt Disney Imagineering, discussed the importance of theme in telling your story to convey an authentic and memorable experience. Well, certainly Disney has that concept down pat.

As an aside, I guess those rumors about Disney's harsh rules banning its cast members from having facial hair or wearing jewelry have been dispelled. Joe not only sports a scruffy face, but also one heavy (and painful looking) earring, comprised of a collection of souvenirs picked up on his exotic travels. Joe is the lead designer at Disney's Animal Kingdom and the new Aulani resort in Hawaii.
Unlike many creative types, Joe was able to channel his artistic passion into practical applications that PR professionals can apply to our campaign thinking. Here are a few of his gems:
1. The art of storytelling starts with landing on your theme, which sets the roadmap for "what this is going to be about. From that point on, all decisions on how to do it are driven by the theme. In Animal Kingdom's case, the theme was the "intrinsic value of nature," and everything stayed true to that concept.
2. Of course, there are metrics that need to be built in to projects, but according to Joe these will come naturally as long as you follow the theme. For example, when Disney told him that Animal Kingdom needed a thrill ride, Joe traveled to the Himalayas to explore how to incorporate that ride into his theme. As it turns out, the native people believe that the Yeti is the protector of the mountains (fitting into the intrinsic value of nature theme), and from there Expedition Everest was created. Joe said that theme expands opportunity and allows us to diverge from metrics.
3. When telling your story, audiences don't have time for what they think they already know, so it's important to combine natural storytelling patterns with interruptions and tweaks to keep their attention.
4. When asked how to spark creativity, Joe said it comes from distraction and not falling into predictable feedback loops. In closing, he told us that success is a willingness to always continue to learn.
...
Conference attendees sat during Joe Rohde's general session presentation sporting Mickey Mouse and Minnie Mouse ears. We all connected with that warm and fuzzy feeling we love when we think of Disney World. Rohde and his team's exemplary vision in creating the theme that is fundamental to what Animal Kingdom is today, is something that we, as clients, practitioners, students, and new professionals, can bring to every project we take on.


Joe Rohde, an executive ...

www.nffc.org [cached]

Joe Rohde, an executive designer and vice president at Walt Disney Imagineering (WDI), has led the conceptualization, design, and production for Disney's Animal Kingdom since the park's inception in 1990 and is currently in charge of design and development for the park. Joe began his career at WDI as a model designer and scenic painter in 1980; in addition to his work on Disney's Animal Kingdom, Joe worked on Epcot's

...
. Joe's a dynamic speaker with many interests, and it'll be fascinating to hear him talk to us about his work at Disney and his adventures traveling around the world.


Joe Rohde, an executive ...

www.nffc.org [cached]

Joe Rohde, an executive designer and vice president at Walt Disney Imagineering (WDI), has led the conceptualization, design, and production for Disney's Animal Kingdom since the park's inception in 1990 and is currently in charge of design and development for the park. Joe began his career at WDI as a model designer and scenic painter in 1980; in addition to his work on Disney's Animal Kingdom, Joe worked on Epcot's

...
. Joe's a dynamic speaker with many interests, and it'll be fascinating to hear him talk to us about his work at Disney and his adventures traveling around the world.


Joe Rohde, an executive ...

www.nffc.org [cached]

Joe Rohde, an executive designer and vice president at Walt Disney Imagineering (WDI), has led the conceptualization, design, and production for Disney's Animal Kingdom since the park's inception in 1990 and is currently in charge of design and development for the park. Joe began his career at WDI as a model designer and scenic painter in 1980; in addition to his work on Disney's Animal Kingdom, Joe worked on Epcot's

...
. Joe's a dynamic speaker with many interests, and it'll be fascinating to hear him talk to us about his work at Disney and his adventures traveling around the world.

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