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Wrong Joe Oros?

Joe Oros

Chief Designer

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Background Information

Employment History

Stylists

Ford Studio Inc

Education

Cleveland Institute of Art

General Motors School of Automotive Design

Industrial Design

Cleveland School of Art

Web References (89 Total References)


HowStuffWorks "What are the benefits of crossover vehicle design?"

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Joe Oros: Chief Designer of the 1965 Ford Mustang Home /


The Birth of the 1970 Ford Fairlane/Torino

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This particular Tuesday, my boss came over immediately after lunch, and said that Joe Oros, director of Ford exterior studio, wanted to go over all the design items for that Friday. Since my boss had not given the Falcon ornament job out, I got it. With 2 hours to make some type of design--anything for the initial discussion was okay, just so long as it had lots of pizzazz--I simply took this Oreo cookie I had not eaten, slid it apart, and then sprayed the heck out of it with silver and flat black Krylon. This was then dabbed with Klennex to really get a chromed top look and the black to appear as "depth" of detail.

Joe Oros asked about the ornament as a passing comment, assuming it was all prepared. My boss piped in and also asked me where it was. I pointed to the driver side of the 2-door Falcon roof area. They walked over, and Joe just said, "That's the best ornament I've seen. How did you make it in three dimensions?"
Well, we talked several minutes, and then my boss asked the same question so he could get Joe away from me and out of the studio. I then simply went over to the car, took the ornament off, and slowly snapped it in half. Joe flipped and did a double take at both me and my boss. Then he said, "Make another one and we show it, but for approval, not for direction. Smiling, Joe walked out. My boss was astonished and was taken aback by my solution to the problem.
I tell about this incident for several reasons. The most important in that back in those styling days anything went, so long as it could be built and looked different. Only one man had the say on what went on a car, any car, from a Falcon to a Ford Thunderbird, and that man was Joe Oros.


Joe Oros, Ford ...

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Joe Oros, Ford Mustang Project Design Chief, said it best about the Mustang; "I told the team that I wanted the car to appeal to women, but I wanted men to desire it, too.


Don Frey, Joe Oros, and Gale ...

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Don Frey, Joe Oros, and Gale Halderman - 2

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Joe Oros - 7
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3. Joe Oros: Ford Studio Design Chief
Joe Oros is credited with creating the initial clay model for the 1964½ Mustang. His striking design is said to have been the creative force that won over decision-makers at Ford, thus securing the internal green light to move forward with the Mustang project. Oros, who was a Ford Division Design Chief, received an Industrial Design Institute award for his work on the original Mustang.
Oros was also in charge of the Ford Studio that had won the open styling competition for the Mustang. His concept, called the Cougar, featured a wide stance, long hood, short rear deck and side sculpting that went on to become a Mustang trademark. More importantly, his design was a key ingredient in the overwhelming success in the market that is now central to Mustang lore. The Mustang was the first automobile to win the Tiffany Gold Medal for excellence in American design. The inscription read, “Mustang has the look, the fire and flavor of one of the great European road cars. Yet it is as American as its name and as practical as its price.�
From clay to production model, Oros noted that in his career, no car had ever been so little changed from original design to production. He was also adamant that the production car be called Cougar, which had been the codename for the car during development.
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With direction from Ford Studio Chief Joe Oros, Halderman sketched six different ideas for the new sports car concept.
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The next day, Oros selected Halderman’s out of the two-dozen designs that were submitted.


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The new design was styled under the direction of Project Design Chief Joe Oros and his team of L. David Ash, Gale Halderman, and John Foster - in Ford's Lincoln - Mercury Division design studios, which produced the winning design in an intramural design contest instigated by Iacocca.

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