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280 Northwood Way Box 2999
Ketchum, Idaho 83340
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 and has gone on to set the standard for high performance eyewear and goggles. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and go ... more
Joe McNeal takes the abuse in stride.
McNeal said that helmet sales have become an important piece of the company's business over the past few years, due in large part to the advances that have been made in helmet construction and design.
"They've become quite fashionable and the reasons not to wear them are becoming less and less," McNeal said.
Idaho Mountain Express: Major expansion for Smith Sport Optics
Ken Frederick and Joe McNeal are two of Smith's informal historians.
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