started in the biodiesel business in 2002 and has been a pioneer in the Southern California market, working with municipal, corporate, governmental, small business and retail customers and clients.
By establishing strong industry relationships he
has been able to develop projects and ventures in biodiesel production, distribution, market development, emissions testing, education and community outreach throughout the region.
was instrumental in helping City of Santa Monica convert its existing diesel fleet to biodiesel in February 2005, and has been working with other cities, agencies and companies throughout California as they make this transition to sustainable fuel.
is involved in projects with the US DOE's
National Renewable Energy Laboratory, California Energy Commission
, South Coast Air Quality Management District, and California Air Resources Board, and has assembled science and engineering teams to provide project support for Fortune 100 clients.
Prior to his career in biodiesel Mr. Gershen worked in the entertainment and communications industries for over 25 years.
With an early background in music technology, he
has been a successful composer and producer with credits in film, broadcast television and advertising.
After being an early provider of music for the interactive software industry he
transitioned to application development in the early 1990s, obtaining international patents for his
innovative technology solutions and managing technology development projects for varied clients in the technology, entertainment, medical, retail, and electronics sectors.
regularly consults and speaks to industry groups, environmental and community organizations, as well as K-12 and college educational institutions.
has met with regulatory agencies and state and local policy makers concerning transportation fuels emissions reductions issues, and is often featured in print, broadcast radio and television publications for his
experience in the biodiesel field.