Chief Executive Officer / Co-founder
Joe is Co-Founder, runs the operations, and is a strategic visionary for Launch Digital Marketing.
In 1998, Joe began his career at Ford Motor Company working on the assembly line at the Chicago Assembly Plant.
Simultaneously he was finishing college and ultimately graduated Magna Cum Laude with a Business/Marketing degree from St. Xavier University in Chicago.
Shortly thereafter he
was accepted into the Illinois Institute of Technology
Masters and gained credits along the way from Cornell University
for training and leadership.
Soon after graduation Joe
was promoted to the Marketing and Sales Division of Ford Motor Company
, where he
learned the inner-workings of business financials, marketing planning, and e-business.
In 2008, after 10 years with Ford Motor Company
left to explore the retail side of the industry.
After having great success in retail and e-marketing, and having identified the paradigm shift from traditional media and push advertising to digital and pull marketing, the idea for Launch
was born, a business wherein the leaders had been in the thick of the retail world and knew what marketing was about.
Marketing with true results from a tested hypothesis - hence the phrase, "real life, not theory."
has been involved with computers since 1985 (at 8 years old), when he
was learning to program on the Commodore 64.
loves podcasts, the scrappy start-up culture, and truly immersing himself in learning.
is a web marketer and a programmer, and he
prides himself on quickly executing ideas, not just talking about them.
Joe is also on the Board of Directors for the Chicago children's charity "One for the Kids" and does work for several other non-profits.
is a proud dad of three great children, a husband to a great wife, and has a crazy dog named Harley.