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This profile was last updated on 9/2/12  and contains information from public web pages.
 
Background

Employment History

8 Total References
Web References
According to owner Joe ...
www.huntingtonquarterly.com, 13 June 2008 [cached]
According to owner Joe Beter, the amazing popularity of his downtown eatery can be traced back to Huntington's love affair with the fish sandwich ... and seafood.
Joe Beter, Owner of Jewel City Seafood"When I founded Jewel City Seafood in 2000, 60 percent of our business came from the sale of fish sandwiches," says Beter.
...
Before opening Jewel City eight years ago, Joe worked 13 years for a seafood wholesaler in Central Florida, servicing many little restaurants right on the beach; local hang-outs where the food was the priority.
"I'd go in these places in my suit as a seafood rep and all the guys without shirts at the bar would laugh!"
Those experiences helped determine the kind of place Jewel City Seafood Market would be when Joe found himself back in Huntington.
...
"My grandfather and his brother, my great uncle, built this building in the 1920s," says Joe.
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- Joe Beter, owner
Since Joe opened his restaurant, several other eateries have opened up on the east end of Fourth Avenue including Pita Pit, Husson's Pizza and Rocco's Little Italy.
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Joe enjoys the daily running of Jewel City and is happy to have built up a regular clientele.He bounces back and forth between overseeing what's going on in the kitchen (and doing some cooking himself) and making sure his customers are comfortable and satisfied.
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"Joe always brings french fries to my two-year-old, Ethan, even when we haven't ordered them," says Christina Bailey of Barboursville.
GOOD EATS: Jewel City offers new location, with the same fresh food
www.herald-dispatch.com, 26 June 2006 [cached]
For Joe Beter, however, the decision was much more than that.
Beter is the owner of Jewel City Seafood Restaurant and Market.The restaurant, formerly located on 5th Avenue, is now located on 1317 4th Ave. (in the former International Cafe space).Beter moved there just three weeks ago because the site of the restaurant was originally built by his grandfather decades before.
"(My family and I) have a lot of history here," Beter said.
...
Beter says the atmosphere is what makes him love the restaurant.
"It's like the beach here," Beter said.
...
Joe Beter says that business generally happens in three waves.
"We do a bang-up lunch, we're busiest for dinner, and we do a lot of retail in the afternoon," Joe Beter said.
Jewel City offers in-store and outside catering.They also offer take-out orders.
"We do a killer take-out business," Joe Beter said.
From their original business on 5th Avenue, Jewel City's former regular customers have definitely followed them to their new location.
"We tried to have a quiet opening, but they didn't let us," Joe Beter said."We had a big following of people from our old location."
Through Beter's 20 years of experience with seafood, Jewel City continues to grow.
...
For Joe Beter, however, the decision was much more than that.
Beter is the owner of Jewel City Seafood Restaurant and Market.The restaurant, formerly located on 5th Avenue, is now located on 1317 4th Ave. (in the former International Cafe space).Beter moved there just three weeks ago because the site of the restaurant was originally built by his grandfather decades before.
...
"(My family and I) have a lot of history here," Beter said.
...
Beter says the atmosphere is what makes him love the restaurant.
"It's like the beach here," Beter said.
...
Joe Beter says that business generally happens in three waves.
"We do a bang-up lunch, we're busiest for dinner, and we do a lot of retail in the afternoon," Joe Beter said.
Jewel City offers in-store and outside catering.They also offer take-out orders.
"We do a killer take-out business," Joe Beter said.
From their original business on 5th Avenue, Jewel City's former regular customers have definitely followed them to their new location.
"We tried to have a quiet opening, but they didn't let us," Joe Beter said."We had a big following of people from our old location."
Through Beter's 20 years of experience with seafood, Jewel City continues to grow.
Beter proud of seafood expertise
www.jewelcityseafood.com, 25 Sept 2001 [cached]
In addition to fresh seafood, Jewel City Seafood Market owner Joe Beter, left, offers advice to customers like Josie Wallace, executive chef at Sodexho.
...
For nearly 20 years, Beter roamed Florida's coastal region, managing seafood restaurants and working at various full-service and import/export fish companies.
In January 2000, Beter packed his bags and brought his expertise of the seas back to the Mountain State.
"Nothing comes out of a box at this place," says Beter, owner of Jewel City Seafood Market, 2759 5th Ave. "We're the real deal when it comes to seafood."
While there are a couple of fish stores in Charleston, Beter says Jewel City is the only fresh fish and seafood market in the Tri-State.
From Alaskan halibut, Chilean salmon and Vietnamese frog legs to a tantalizing, ice-packed buffet of Canadian oysters, crab legs and lobster tails, Beter says the market sets the benchmark for freshness.
"I'm a lot more direct," he says."I buy directly from where the boats are coming in.
Beter bio
Name: Joe Beter
...
In a landlocked Appalachian region state like West Virginia, fresh fish and seafood may not be commonplace at the dinner table, Beter says.
"The core of my business comes from people who are transplanted into the region, such as foreign exchange students," he said.
But Tri-State residents who usually don't serve up a heaping helping of swordfish for supper need not worry.Beter says he tries to offer a variety of recipes and methods for cooking seafood with every item he sells.
The market also offers fish sandwiches and soups for lunch and "You Bake" specialties, plus fresh carryout dinners, such as shrimp alfredo, that only need to be warmed in the oven.
"It's an ongoing process of educating people here how to cook seafood," Beter says.
New dietary guidelines call for more fish, less meat
www.hdonline.com, 7 Feb 2005 [cached]
The best in terms of good fats is salmon, said Joe Beter, owner of Jewel City Seafood Market in Huntington, which always has 12 to 17 fresh catches to sell, and more than 100 frozen.
"Salmon is the highest in Omega 3s, but all fish have it," Beter said.
...
When it comes to preparation, baking, grilling, blackening and steaming are healthiest, Beter said.He recommends baking fish at 375 degrees for 10 minutes per every inch of thickness.
"When I bake it, I,ll rub it with an olive oil and put a dry-rub on it -- spicy or lemon and dill," he said."One of my favorite dishes is to use margarine and crush up some Ritz crackers.Then put a fine crumb topping and garlic powder.That works with white, filet fish -- grouper, snapper, cod or haddock."
Beter said calories start really getting up there when you fry a fish or start preparing it with heavy butter and sauces.
Jewel City offers high-end seafood at competitive prices
www.hdonline.com, 28 Nov 2002 [cached]
There's something fishy about Joe Beter, but that's just part of his appeal.
As owner of Jewel City Seafood Market, Beter makes a business of knowing about everything from frog legs to tuna fish.And since the market's opening in January of 2000, sharing that knowledge has been routine practice.
Before moving back to Huntington to be closer to family, Beter managed seafood restaurants in Florida and worked as a seller for fish companies.
Now, instead of selling, Beter is doing the buying.
Beter said his resume assists him in knowing which companies along the East Coast will provide the best seafood for the best price with daily shipments.
"It's like value price seafood," Beter said of his market, which added a restaurant-style take-out option six months after opening."We've got competitive, high end seafood with low end costs."
Customers can either take the seafood home to be cooked or order prepared soup, dinners, sandwiches, and pasta dishes.A lot of local restaurants buy their meat from Jewel City Seafood, adds Beter.
"Everything is made fresh from scratch," he said.
Most of the menu is designed to be cooked in five or ten minutes, said Beter.As a result, everything is cooked to order.Even if a customer calls in an order it doesn't get cooked until it's almost time for pick-up, he said.
Healthy eating is another concern Jewel City Seafood Market addresses by preparing everything in olive oil and offering sides like parsley potatoes, red beans and rice and fresh spinach.
Sandwiches cost as little as $3.99 and the highest priced dinner is $14.99.
"It's low priced for seafood, but seafood is expensive," said Beter.
The Sternwheeler, made with white fish and traditional toppings, is a common favorite among the public.Beter said the sandwich is so large people often end up splitting it.
Menu selections can change depending on the weather.For example, Beter says a storm may increase the amount of crab meat normally available.
"Here, we can just change gears and go, go, go," he said in regard to the food offered.
Open seven days a week, Monday thru Saturday 10:30 a.m. to 6:30 p.m. and Sunday noon to 6:30 p.m., Jewel City Seafood Market, offers the only fresh seafood in town.
"We're still Huntington's secret fish store," said Beter."It takes a while to get the word out."
The Herald-Dispatch profiles area restaurants each week.For suggestions or comments, e-mail barker36@marshall.edu.
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