Vice President, Creative
Bionic Crayon Inc.
As Vice President, Creative for Bionic Crayon Inc.
, a New York advertising agency, Joanne Sephine
creates integrated marketing programs for luxury brands.
advertising experience includes Creative, Account and New Business Development.
Joanne comes to the Sponsorship Committee having worked on the Matrix Development Committee since 2004.
After majoring in illustration at The University of the Arts in Philadelphia and Fine Arts at the Art Students League, she began her advertising career in creative at Marschalk - Interpublic Group (now Lowe and Partners), where for 10 years she serviced clients such as Coca-Cola Foods, A1 Steak Sauce and Gillette.
was part of the creative team that introduced Dijon mustard to America - Grey Poupon Dijon Mustard, famous for its Rolls Royce campaign.
For the editorial market, Joanne
created humorous illustration and caricature for TV Guide, Readers' Digest, Family Circle and New York Daily News
For the latter, she
worked for the city desk, providing art for editorials and articles about pop culture.
performed as a solo singer in Manhattan nightclubs and regularly appeared at the American Cancer Society's rally for The Great American Smokeout.
Seeking to expand her
business acumen, Joanne
transitioned to advertising space sales and business development leading to her
current hybrid management of business initiatives - creative marketing, client services and business development.
helped launch DivorceDoneRight.com and spearheaded their winning the 2007 Forbes Enterprise Award for excellence in marketing and other areas.
At present, Joanne
maintains a versatile portfolio of clients in New York, New Jersey and Pennsylvania.