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2016-02-03T00:00:00.000Z

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Wrong Joanne Seltsam?

Joanne Seltsam

Program Director

Sensory Spectrum Inc

Direct Phone: (908) ***-****       

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Sensory Spectrum Inc

554 Central Avenue

New Providence, New Jersey 07974

United States

Company Description

Sensory Spectrum, a globally recognized management consulting firm, specializes in understanding the sensory-consumer experience for industry, academia and government. Our approach links advanced sensory methods to consumer research with the latest statis ... more

Find other employees at this company (71)

Background Information

Web References (18 Total References)


Joanne Seltsam is a ...

www.boulderweekly.com [cached]

Joanne Seltsam is a professional taster with Sensory Spectrum, Inc., a consulting firm that focuses on how the senses relate to consumer purchasing decisions. Seltsam specializes in descriptive analysis, or the identification of sensory attributes and their intensities in food. She considers Hellmann's a rare, high-quality product, a member of an exclusive group of products that are so refined and sophisticated that it's hard for the average palate to break them down into their component flavors.

"The tribute to Hellmann's is that it is so difficult for even a trained person to break down, to find the line between where one attribute stops and the other starts," Seltsam told me. "It's what we would call a 'beautifully made product.' It just tastes like mayonnaise.
...
Seltsam compares Hellmann's amplitude to that of Coca-Cola: Both are flavors that many can identify but few can describe.


Joanne Seltsam is a ...

www.boulderweekly.com [cached]

Joanne Seltsam is a professional taster with Sensory Spectrum, Inc., a consulting firm that focuses on how the senses relate to consumer purchasing decisions. Seltsam specializes in descriptive analysis, or the identification of sensory attributes and their intensities in food. She considers Hellmann's a rare, high-quality product, a member of an exclusive group of products that are so refined and sophisticated that it's hard for the average palate to break them down into their component flavors.

"The tribute to Hellmann's is that it is so difficult for even a trained person to break down, to find the line between where one attribute stops and the other starts," Seltsam told me. "It's what we would call a'beautifully made product.' It just tastes like mayonnaise.
...
Seltsam compares Hellmann's amplitude to that of Coca-Cola: Both are flavors that many can identify but few can describe.


Joanne Seltsam is a ...

www.boulderweekly.com [cached]

Joanne Seltsam is a professional taster with Sensory Spectrum, Inc., a consulting firm that focuses on how the senses relate to consumer purchasing decisions. Seltsam specializes in descriptive analysis, or the identification of sensory attributes and their intensities in food. She considers Hellmann's a rare, high-quality product, a member of an exclusive group of products that are so refined and sophisticated that it's hard for the average palate to break them down into their component flavors.

"The tribute to Hellmann's is that it is so difficult for even a trained person to break down, to find the line between where one attribute stops and the other starts," Seltsam told me. "It's what we would call a'beautifully made product.' It just tastes like mayonnaise.
...
Seltsam compares Hellmann's amplitude to that of Coca-Cola: Both are flavors that many can identify but few can describe.


Joanne Seltsam 554 ...

servicesdirectory.ift.org [cached]

Joanne Seltsam 554 Central Avenue New Providence, NJ 07974 USA

Phone: 908 376 7000 Fax: 908 376 7040


Joanne Seltsam is a ...

www.kentucky.com [cached]

Joanne Seltsam is a professional taster with Sensory Spectrum, a consulting firm that focuses on how the senses relate to consumer purchasing decisions. She specializes in descriptive analysis, or the identification of attributes and their intensities in food. Seltsam considers Hellmann's a member of an exclusive group of products that are so refined and sophisticated it's hard for the average palate to break them down into their component flavors.

...
"It is so difficult for even a trained person to break down, to find the line between where one attribute stops and the other starts," Seltsam said.
...
Seltsam compares Hellmann's to Coca-Cola: Both are flavors that many can identify but few can describe.

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