Horticulture Australia Limited (HAL) announced the appointment of Mr John Lloyd as its new chief executive officer today.
has, up until recently, run a management consultancy specialising in operational and strategic advice to agricultural clients.
He has previously been the CEO/vice president of CNH Australia/NZL, general manager commercial at Incitec Pivot, and general manager marketing at Wesfarmers Dalgety.
will take up the role on 2 November 2009.
HAL chair, Dr Nigel Steele Scott, said the Board was extremely pleased Mr Lloyd
had accepted the position.
has extensive experience in agriculture with practical farmers as well as experience in business management in agriculture and marketing.
is looking forward to starting in the role.
"I'm really excited about taking up the position with HAL
and working in an industry that shows such exciting growth prospects over the next five to 10 years."
Mr Lloyd's appointment comes just as HAL
is about to embark on a strategic planning process to set the direction for the company to 2015.
"The strategic planning work gives me the opportunity to get involved with all the stakeholders in the industry and work to coordinate common objectives," Mr Lloyd
will take up the position on 2 November from Ms Vanessa Goss who has been acting CEO since April.