Inc., Milwaukee, is searching for a site that could be developed over the next several years, said Joan Hocke, a representative of Ikea Property Inc. Ikea
is interested in the Milwaukee area because of the many southeastern Wisconsin residents who frequent the company's store in Schaumburg, Ill., Hocke
did not have specific figures on Wisconsin customers.The typical Ikea customer is a woman in her
30s with children and a household income of more than $80,000.
"We see it as a good opportunity to serve the customers we already have in Wisconsin, plus try to create a new customer base," she
said the Schaumburg store, which is about 300,000 square feet and three stories tall, "is exploding" with business.The company is currently building a 215,000-square-foot store in Bolingbrook, south of Chicago, to help ease the pressure.
"We know we have to do something to better serve our customers," she
said."The Schaumburg store is going crazy."
Meeting officials Hocke met May 23 with Milwaukee Mayor Tom Barrett, Milwaukee Department of City Development commissioner Rocky Marcoux, Milwaukee Ald.
It is planning new stores in Atlanta; Bolingbrook, Ill.; Dublin, Calif.; Frisco, Texas; and West Sacramento, Calif. Hocke
said the company plans to open five stores a year over the next several years.