Professor Joachim Scholderer
: 9th Pangborn Sensory Science Symposium - Planery Speakers
Joachim Scholderer is Professor of Marketing Research at Aarhus University, Denmark.
He heads the Quantitative Analytics group (QUANTS) at the Department of Marketing and Statistics, including the department's laboratory facilities (ConsumerLab), and is affiliated with MAPP, the Centre for Research on Customer Relations in the Food Sector.
Joachim has a master's degree in experimental psychology and a doctoral degree in economics.
scientific interests focus on cognitive models of attention, judgment and consumer choice, and on quantitative methods in consumer science, marketing and business intelligence.
In 2005, he
received the Danish Business Research Award for his