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This profile was last updated on 2/11/13  and contains information from public web pages and contributions from the ZoomInfo community.

Joachim Scholderer

Wrong Joachim Scholderer?

Professor and Chair of Marketing ...

Local Address: Arhus, Denmark
Aarhus School of Business
 
Background

Employment History

  • Owner
    DS2 Research ApS
  • Professor of Marketing Research
    Aarhus University
  • Head of Laboratory
    Consumer Lab - MAPP Centre for research on customer relations in the food sector

Board Memberships and Affiliations

  • Advisory Board Member
    Business Perspectives

Education

  • doctoral degree , economics
  • master's degree , experimental psychology
11 Total References
Web References
Business Perspectives - Editorial Board/External Reviewers of Journal “Innovative Marketing”
businessperspectives.org, 11 Feb 2013 [cached]
Joachim Scholderer
Professor and Chair of Marketing Research, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Denmark.
Elsevier: 9th Pangborn Sensory Science Symposium - Planery Speakers
www.pangborn2011.com, 28 Aug 2011 [cached]
Professor Joachim Scholderer Elsevier: 9th Pangborn Sensory Science Symposium - Planery Speakers
...
Joachim Scholderer is Professor of Marketing Research at Aarhus University, Denmark. He heads the Quantitative Analytics group (QUANTS) at the Department of Marketing and Statistics, including the department's laboratory facilities (ConsumerLab), and is affiliated with MAPP, the Centre for Research on Customer Relations in the Food Sector. Joachim has a master's degree in experimental psychology and a doctoral degree in economics. His scientific interests focus on cognitive models of attention, judgment and consumer choice, and on quantitative methods in consumer science, marketing and business intelligence. In 2005, he received the Danish Business Research Award for his work.
Joachim ...
www.businessperspectives.org, 20 July 2011 [cached]
Joachim Scholderer Business Perspectives - Joachim Scholderer
...
Joachim Scholderer
...
Joachim Scholderer
Professor and Chair of Marketing Research, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Denmark
Research interests
Joachim ...
www.businessperspectives.org, 20 July 2011 [cached]
Joachim Scholderer
...
Joachim Scholderer
Professor and Chair of Marketing Research, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Denmark
Research interests
Sunday Session 10
www.acrweb.org, 6 July 2001 [cached]
Joachim Scholderer, The Aarhus School of Business
...
Brunsø, Scholderer and Grunert (in press) reconstruct means-end chain theory and lifestyle within a dual-process framework, incorporating bottom-up and top-down information-processing routes.
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