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2014-01-09T00:00:00.000Z

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Background Information

Employment History

Professor and Chair of Marketing Research, Department of Marketing and Statistics
Aarhus School of Business

Owner
DS2 Research ApS

Head of Laboratory
Consumer Lab - MAPP Centre for research on customer relations in the food sector

Professor of Marketing Research
Aarhus University

Affiliations

Advisory Board Member
Business Perspectives

Education

doctoral degree
economics

master's degree
experimental psychology

Web References (11 Total References)


Business Perspectives - Editorial Board/External Reviewers of Journal “Innovative Marketing”

businessperspectives.org [cached]

Joachim Scholderer

Professor and Chair of Marketing Research, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Denmark.


Elsevier: 9th Pangborn Sensory Science Symposium - Planery Speakers

www.pangborn2011.com [cached]

Professor Joachim Scholderer Elsevier: 9th Pangborn Sensory Science Symposium - Planery Speakers

...
Joachim Scholderer is Professor of Marketing Research at Aarhus University, Denmark. He heads the Quantitative Analytics group (QUANTS) at the Department of Marketing and Statistics, including the department's laboratory facilities (ConsumerLab), and is affiliated with MAPP, the Centre for Research on Customer Relations in the Food Sector. Joachim has a master's degree in experimental psychology and a doctoral degree in economics. His scientific interests focus on cognitive models of attention, judgment and consumer choice, and on quantitative methods in consumer science, marketing and business intelligence. In 2005, he received the Danish Business Research Award for his work.


Joachim ...

www.businessperspectives.org [cached]

Joachim Scholderer

...
Joachim Scholderer
Professor and Chair of Marketing Research, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Denmark
Research interests


Joachim ...

www.businessperspectives.org [cached]

Joachim Scholderer Business Perspectives - Joachim Scholderer

...
Joachim Scholderer
...
Joachim Scholderer
Professor and Chair of Marketing Research, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University, Denmark
Research interests


Sunday Session 10

www.acrweb.org [cached]

Joachim Scholderer, The Aarhus School of Business

...
Brunsø, Scholderer and Grunert (in press) reconstruct means-end chain theory and lifestyle within a dual-process framework, incorporating bottom-up and top-down information-processing routes.

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