Sheer genius is the best way to describe JoAnn Huth's
Like most women, JoAnn Huth
, a native of New York, used to plow through her
purse in search of some object.
knew where it had been located the day before - but when she
switched purses the next day, everything suddenly found a new home and she
was back to searching again.
It would be fine if she
used the same purse every day, but she
, like many women, switched up purses depending on her
outfit and where she
To solve this problem, JoAnn
designed the Transfer Bag, which is like an unadorned clutch purse with lots of elastic pockets and zippered compartments to hold all your necessities - from your cell phone to your wallet, from your make-up to your keys.
Today, JoAnn is president of JoAnn Huth Collection and Accessories by JoAnn Huth.
Most of JoAnn Huth's
career has been an attempt to solve life's little, but challenging problems.
Just like women were tired of switching up handbags, there are other annoyances.
For example, JoAnn
set out to solve the problem of not having your eyeglasses at hand when you want them.
Eye Glass Slippers are attractive necklaces that double as eyeglass holders, keeping your spectacles close when you need them.