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Wrong Jo Gaines?

Ms. Jo Gaines

Country Manager AUNZ

Krux Digital Inc

HQ Phone: (888) 415-5789

Email: j***@***.com

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Krux Digital Inc

181 South Park #2

San Francisco, California 94107

United States

Company Description

Krux helps companies deliver personalized commerce media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers and operating systems. Krux's cloud-based data management platform (DMP) unifies peop ... more

Find other employees at this company (171)

Background Information

Employment History

Senior Sales Manager (

Sales Director

She Spot

Chief Revenue Officer


Head of Consumer Brands

cbs interactive inc.

Chief Executive Officer

Digital Training Pty Ltd


Member of the Digital Watchdog Committee

Active Member


Sydney Technical College

Bachelor of Social Science degree


Web References (48 Total References)

Governance Archives - Krux Blog [cached]

Jo Gaines

The Krux Leadership Team | Krux [cached]

Jo Gaines managing director, apac

Jo Gaines Managing Director, APAC
Jo Gaines is Krux's country manager for Australia and New Zealand. She has over 20 years of media experience and has earned recognition as an early pioneer in digital media. Before joining Krux, Jo served as chief revenue officer at Brandscreen, APAC's first and only demand-side platform provider, where she managed the Australian commercial and marketing team. Prior to Brandscreen, she was head of consumer brands at CBS Interactive. She also started and served as CEO of Digital Media Options Pty, Ltd, a digital media consultancy specializing in optimizing and monetizing digital assets for brands. Jo's greatest passion is motherhood; she and her husband are parents to two beautiful daughters. Jo is also an avid long-distance runner and competes in marathons around the world.

All that remains to be seen ... [cached]

All that remains to be seen now are the results for Australian advertisers, Krux country manager for Australia and New Zealand, Jo Gaines, says there is great interest in the technology, and numerous consultancies are now emerging to provide advice to marketers on how to use it.

But actual adoption seems to be being held back by archaic internal systems and resistance from agency partners, while some advertisers are still coming to grips with creating effective capabilities for tracking viewability and campaign success.
"For a lot of clients, this is a year or two years away from even being in their circle of reference," Gaines says.
To date, Gaines says the strongest interest has come from publishers, including News Corp Australia, and REA Group.

Krux local managing director, Jo ... [cached]

Krux local managing director, Jo Gaines, told CMO the rise in first-party data sharing is coming into its own as marketers increasingly focus on organising and accessing data to understand known and unknown customers. She noted many FMCG, retail, travel and automotive brands, who've previously not had access to first-party data on the end customer, are increasingly turning to data sharing as a way to improve their media and marketing activities and close the loop on customer insight.

The rise of DMPs is providing the 'white room' or safe haven many have needed to share data assets securely and comfortably, she said. Among the local industry examples Gaines pointed to of data collaboration in action are Quantium with Woolworths, Telstra and Foxtel, MCN and Qantas' Red Planet offering.
"It makes a lot of sense - it's less [media] wastage and when consumers won't put up with seeing the same thing over and over, having that complete view is hugely valuable," she said.

2015 - Australian Industry Breaking News & Views | MediaScope - Advertising, Media & Marketing [cached]

- AdNews Q&A: Krux's Jo Gaines

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