No Photo Available

Last Update

2016-11-22T00:00:00.000Z

This profile was last updated on .

Is this you? Claim your profile.

Wrong Jo Gaines?

Ms. Jo Gaines

Country Manager AUNZ

Krux Digital Inc

HQ Phone: (888) 415-5789

Email: j***@***.com

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Krux Digital Inc

181 South Park #2

San Francisco, California 94107

United States

Company Description

Krux helps companies deliver personalized commerce media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers and operating systems. Krux's cloud-based data management platform (DMP) unifies peop ... more

Find other employees at this company (171)

Background Information

Employment History

Senior Sales Manager

BMCMedia.com (Hyro.com)

Sales Director

She Spot

Chief Revenue Officer

Brandscreen

Head of Consumer Brands

cbs interactive inc.

Chief Executive Officer

Digital Training Pty Ltd

Affiliations

Member of the Digital Watchdog Committee
ABA

Active Member
IAB

Education

Sydney Technical College

Bachelor of Social Science degree

management

Web References (48 Total References)


Governance Archives - Krux Blog

www.krux.com [cached]

Jo Gaines


The Krux Leadership Team | Krux

www.krux.com [cached]

Jo Gaines managing director, apac

...
Jo Gaines Managing Director, APAC
Jo Gaines is Krux's country manager for Australia and New Zealand. She has over 20 years of media experience and has earned recognition as an early pioneer in digital media. Before joining Krux, Jo served as chief revenue officer at Brandscreen, APAC's first and only demand-side platform provider, where she managed the Australian commercial and marketing team. Prior to Brandscreen, she was head of consumer brands at CBS Interactive. She also started and served as CEO of Digital Media Options Pty, Ltd, a digital media consultancy specializing in optimizing and monetizing digital assets for brands. Jo's greatest passion is motherhood; she and her husband are parents to two beautiful daughters. Jo is also an avid long-distance runner and competes in marathons around the world.


All that remains to be seen ...

www.cmo.com.au [cached]

All that remains to be seen now are the results for Australian advertisers, Krux country manager for Australia and New Zealand, Jo Gaines, says there is great interest in the technology, and numerous consultancies are now emerging to provide advice to marketers on how to use it.

But actual adoption seems to be being held back by archaic internal systems and resistance from agency partners, while some advertisers are still coming to grips with creating effective capabilities for tracking viewability and campaign success.
"For a lot of clients, this is a year or two years away from even being in their circle of reference," Gaines says.
...
To date, Gaines says the strongest interest has come from publishers, including News Corp Australia, and REA Group.


Krux local managing director, Jo ...

www.cmo.com.au [cached]

Krux local managing director, Jo Gaines, told CMO the rise in first-party data sharing is coming into its own as marketers increasingly focus on organising and accessing data to understand known and unknown customers. She noted many FMCG, retail, travel and automotive brands, who've previously not had access to first-party data on the end customer, are increasingly turning to data sharing as a way to improve their media and marketing activities and close the loop on customer insight.

The rise of DMPs is providing the 'white room' or safe haven many have needed to share data assets securely and comfortably, she said. Among the local industry examples Gaines pointed to of data collaboration in action are Quantium with Woolworths, Telstra and Foxtel, MCN and Qantas' Red Planet offering.
"It makes a lot of sense - it's less [media] wastage and when consumers won't put up with seeing the same thing over and over, having that complete view is hugely valuable," she said.


2015 - Australian Industry Breaking News & Views | MediaScope - Advertising, Media & Marketing

www.mediascope.com.au [cached]

- AdNews Q&A: Krux's Jo Gaines

Similar Profiles

Other People with this Name

Other people with the name Gaines

Jeff Gaines
Environmental Protection Agency

Todd Gaines
Turbine Technologies, LTD

Jeremy Gaines
Gold Key Resorts

Mary Gaines
Stanford Health Care

Sherri Gaines
CEVA Group Plc

City Directory Icon

Browse ZoomInfo's Business Contact Directory by City

People Directory Icon

Browse ZoomInfo's
Business People Directory

Company Directory Icon

Browse ZoomInfo's
Advanced Company Directory