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This profile was last updated on 6/11/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Jo Gaines

Wrong Jo Gaines?

Country Manager for Au and Nz

Phone: (888) ***-****  HQ Phone
Email: j***@***.com
Krux Digital Inc
181 South Park # 2
San Francisco , California 94107
United States

Company Description: Krux delivers cloud-based consumer data solutions through a combination of Big Data and proprietary algorithms. We make web pages faster and site management more...   more

Employment History

Board Memberships and Affiliations

  • Board Member
    Digital Media Options Pty Ltd
  • Active Member


  • Sydney Technical College
  • Bachelor of Social Science degree , management
40 Total References
Web References
Jo Gaines country ..., 11 June 2015 [cached]
Jo Gaines country manager for au/nz
Jo Gaines Country Manager for AU/NZ
Jo Gaines is Krux's country manager for Australia and New Zealand. She has over 20 years of media experience and has earned recognition as an early pioneer in digital media. Before joining Krux, Jo served as chief revenue officer at Brandscreen, APAC's first and only demand-side platform provider, where she managed the Australian commercial and marketing team. Prior to Brandscreen, she was head of consumer brands at CBS Interactive. She also started and served as CEO of Digital Media Options Pty, Ltd, a digital media consultancy specializing in optimizing and monetizing digital assets for brands. Jo's greatest passion is motherhood; she and her husband are parents to two beautiful daughters. Jo is also an avid long-distance runner and competes in marathons around the world.
Krux Appoints Veteran Media ..., 3 June 2014 [cached]
Krux Appoints Veteran Media Executive Jo Gaines to Head Up Its Growing Australia Practice Krux Appoints Veteran Media Executive Jo Gaines to Head Up Its Growing Australia Practice - Krux Next-Gen DMP
Krux Appoints Veteran Media Executive Jo Gaines to Head Up Its Growing Australia Practice
SAN FRANCISCO and SYDNEY, June 3, 2014 - Krux (, the global technology leader in cloud-based data management, has opened its first company office in Australia and appointed long-time media executive Jo Gaines to leads its growing business there.
As country manager for Australia, Ms. Gaines will lead the company's business development and marketing efforts. She enjoys 19 years of media expertise including 15 years in digital and new media and is recognized as an accomplished digital media pioneer.
Prior to joining Krux, she served as chief revenue officer at Brandscreen, an independent demand-side platform provider where she managed the Australian commercial and marketing team supporting more than 80 active accounts. At CBS Interactive, she was in charge of Australian consumer brands as general manager, consumer and CBSi, overseeing a team of 35 staffers. She also held senior sales and marketing positions at, iPrime and Yahoo!7 among other firms. Ms. Gaines also launched and served as CEO of Digital Media Options Pty, Ltd, a digital media consultancy specializing in optimizing and monetizing digital assets for brands.
"Jo has been on the forefront of digital media - from content strategy to programmatic trading and even running her own consultancy. She understands the power of Krux's Data Management Platform (DMP) offering by virtue of having leveraged first-party data for publishers and brands alike. Having her onboard is a boon to Krux and clients throughout Australia."
"Data-driven marketing is transforming the practice of marketing globally and Australian marketers and publishers are leading the charge in this transformation," said Ms. Gaines. "Throughout my career, I have been obsessed with talking to advertisers about audiences rather than about clicks and impressions. I look forward to working with Krux's clients, partners and other organizations to help them succeed in this exciting new market."
An active member of the IAB board, Ms. Gaines currently serves on its brand safety council. Previously, she served on the organization's measurement council, helping to appoint Nielsen as the official digital measurement standard for the continent. She is also a member of the ABA Digital Watchdog Committee. Ms. Gaines is an active speaker at industry events and has earned numerous awards including MFA Online Representative of the Year, Internet Dream Team winner, Mindshare Interactive Salesperson of the Year and Yahoo! Global Superstar.
Ms. Gaines attended Sydney Technical College and College of Applied Psychology, completing a Bachelor of Social Science degree with a major in management. A native of Sydney, she resides with her partner and two daughters. She is a yoga enthusiast and enjoys running and walking through the bush with her one year old border collie as well as running half marathons. Her more cerebral pastimes include reading psychology literature and writing short stories. In addition, she makes time to do volunteer work including school reading groups and Doggie Rescue.
CBS Interactive, 19 Nov 2012 [cached]
Jo Gaines General Manager, Consumer e: p: + 61 2 8514 9929
CBS Interactive, 1 Oct 2010 [cached]
"The GameSpot audience - the largest gaming community in Australia - loves playing games, talking about games and buying games," said Jo Gaines, Commercial Director, CBS Interactive.
Simon Banks, Visualfunk, Jo Gaines, Heather Albrecht, Patty Keegan - Training from Australia's most highly regarded digital media and marketing professionals - Industry Expertise - About Us - Digital Cadet, 12 Nov 2012 [cached]
Jo Gaines
Jo Gaines Sales Training Consultant
Jo Gaines has spent over 18 years working in advertising sales. She moved into digital sales in 1999, with her first foray at Terraplane Press, assisting to create, to support Juice (print) magazine. Since 1999, she has worked for various digital publishing companies and networks, including BMCMedia, Sensis and Yahoo!7.
Jo is currently the commercial director - consumer at CBS interactive in Australia. CBS Interactive publish a portfolio of Australian web destinations including BNET Australia (business/management guidance), Builder AU (developer news), CNET Australia (consumer technology), GameSpot AU (video gaming), (TV gossip and fan discussion), and ZDNet Australia (business technology).
Over the past 11 years, she has received various accolades, including MFA Online Representative of the Year (2000), Internet Dream Team member, Mindshare Interactive Salesperson of the Year (2003) and nomination for Yahoo! Global Superstar award (2004). She has also been a key member of the IAB and had various industry speaking engagements.
Jo is currently enrolled in a Bachelor of Applied Social Science (Management). She has also run several training seminars for her sales team/s. She has an Acting Diploma and has studied Marketing through Sydney Technical College. She has also completed various sales and management specific training modules such as Conflict Resolution Skills, Leadership & Management and Negotiation Skills.
Jo is presently working on a new business initiative with fellow industry leaders, which will launch in the second half of 2007.
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