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1 Primerica Parkway
Primerica, Inc., headquartered in Duluth, GA, is a leading distributor of financial products to middle income households in North America. Primerica representatives educate their Main Street clients about how to better prepare for a more secure financial
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The convention is a "big communications ...
The convention is a "big communications opportunity" for the company, says Jim Sharpton, Primerica's vice president, meetings and conventions.Primerica has more than 100,000 registered representatives in various global locations.Most convention attendees come from all over the U.S. and Puerto Rico, the United Kingdom, Canada, and Spain."It's a real opportunity for everyone to get together and see what they are part of," Sharpton says.
...The Atlanta CVB
was a big help with logistical planning, says Sharpton
is so important, he
notes, that prior to the convention, Primerica's
CEO meets with the CVB's
sales managers to talk about logistics and meeting planning details."The city gives us great support," Sharpton
says, including everything from posting meet-and-greet personnel at the airport to providing convention attendees with city maps and other collateral.Sharpton
says that while convention planning kicks in about a year prior to the meeting, "it's not our pure focus until about six months out."Before that period begins, he spends a lot of time talking with the corporate execs at Primerica about meeting details - and getting the green light on various decisions."Financial and insurance markets are volatile," he says, "and executives never want to get far ahead of themselves.
But when you're doing a citywide like this, you've got to get them to make decisions."Sharpton
says that because of the nature of Primerica's
far-flung workforce, there has been talk of holding a "simultaneous global convention" that could be anything from a Web conference to a simultaneous satellite television hook-up at multiple locations.
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