Dynamic young entrepreneur Jim Reddekopp, owner of the Hawaiian Vanilla Company, announces the launch of a new culinary ag tourism program.
My husband, Jim
, and I live with our five children-Emma, Ian, Isaac, Elliot and Aidan-on the northeastern coast of the Big Island of Hawaii.
Three years ago Jim Reddekopp
was on the bullet train in Japan.
lips after devouring a dish of rather plain vanilla ice cream, he
said to himself, "Someday they'll serve Hawaiian vanilla bean ice cream on the bullet train.
bird in the hand, his
ducks in a row, his
It's in the cards to go public.
is the marketing mind behind the new Hawaiian Vanilla Co.
, based in the tiny town of Paauilo on the Big Island.
grows vanilla and shepherds a cooperative of other Big Isle vanilla growers, all with the aim of promoting an exclusive, high-end, made-in-Hawaii product.
believes the time is right to bring his
product to the public.
For one thing, he
has 11 serious farmers lined up and crop production is steady.
For another, the marketing's in place.