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Last Update

2016-04-12T00:00:00.000Z

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Background Information

Employment History

Chief Strategy Officer
Mediacom

Affiliations

Advisory Board Member
Martini Media Inc

Advisory Board Member
Glass View

Founder and Advisor
AudienceFUEL Inc

Member, University Direct Effect Board
Rockefeller & Co. , Inc.

Web References (178 Total References)


Commentary, Free Links, Business Article, Futurist, Bright Future, Business Writing, Article Directory

BarterNews.com [cached]

The article, published by CEO Magazine and authored by Active's Jim Porcarelli, is titled The Big Marketing Changes To Expect In 2014 . Check it out on Active's website under "News."


News: Barter-based media buying enjoys business reputation bump | Active International | Active International

www.activeinternational.ca [cached]

Back December 17, 2012 Jim Porçarelli Read the article on Ad Age online

...
"We've seen exponential growth in clients' interest and spending in the digital arena," said Jim Porçarelli, chief strategy officer.


"The impact of emerging digital media ...

activeinternational.ca [cached]

"The impact of emerging digital media channels cannot be overstated," says Jim Porçarelli, Chief Strategy Officer at Active International.

...
"Quality digital advertising measurement is the next milestone in our industry," Porçarelli said.
...
"A big part of capturing a digital audience's attention is delivering meaningful experiences in a non-commercial sense, a story with a central narrative, dramatic structure and character arch," Porçarelli added.
...
"For the past two decades, marketers all over the world have placed a premium on their agencies' ability to buy media efficiently," Porçarelli said.


"The impact of emerging digital media ...

www.activeinternational.ca [cached]

"The impact of emerging digital media channels cannot be overstated," says Jim Porçarelli, Chief Strategy Officer at Active International.

...
"Quality digital advertising measurement is the next milestone in our industry," Porçarelli said.
...
"A big part of capturing a digital audience's attention is delivering meaningful experiences in a non-commercial sense, a story with a central narrative, dramatic structure and character arch," Porçarelli added.
...
"For the past two decades, marketers all over the world have placed a premium on their agencies' ability to buy media efficiently," Porçarelli said.


Posted by: Jim Porçarelli ...

chiefexecutive.net [cached]

Posted by: Jim Porçarelli January 22, 2016

...
Jim Porçarelli Previous: Dynamic Pricing Is Picking Up Steam. Should You Be Considering It? Next: 3 Secrets to Finding and Keeping the Best Millennial Employees
About Jim Porçarelli
...
Jim Porçarelli Jim Porçarelli is Chief Strategy Officer at Active International, the largest global independent corporate trade company. He is responsible for leading the company's global strategic initiatives, and he chairs the Executive Leadership Team.

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