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2016-07-12T00:00:00.000Z

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Wrong Jim Porçarelli?

Jim Porçarelli

Chief Strategy Officer

Active International Ltd

Direct Phone: (845) ***-****       

Email: j***@***.com

Active International Ltd

One Blue Hill Plaza

Pearl River, New York 10965

United States

Company Description

Active International consults with the Fortune 1000 on ways to optimize their enterprise assets, typically excess consumer packaged goods, real estate and capital equipment. As the global leader in corporate trade, Active has successfully helped many of t... more

Find other employees at this company (791)

Background Information

Affiliations

Advisory Board Member
Martini Media Inc

Advisory Board Member
Glass View

Founder and Advisor
AudienceFUEL Inc

Member, University Direct Effect Board
Rockefeller & Co. , Inc.

Web References (184 Total References)


News From Active | Active International

www.activeinternational.com [cached]

"There has been an explosion in the importance of marketing as a discipline," noted Jim Porçarelli, Active International's Chief Strategy Officer.

...
"Realistically, CMOs and CFOs many not spend much time focusing on the areas in which they are misaligned, in part because of competing priorities, but also because these are simply difficult conversations to have," adds Porçarelli.


Active International Celebrates 30 Years In Business | Active International

www.activeinternational.com [cached]

Our aim is to clearly define how we approach corporate barter, versus those that simply use aggregation and discounting as a means to not disclose prices," said Jim Porçarelli, Chief Strategy Officer of Active International.


News from Active | Active International

www.activeinternational.com [cached]

"The ability to promote audience engagement and leverage quality content has long been the cornerstone of media companies' growth capabilities," said Jim Porçarelli, Active International's Chief Strategy Officer.


Media Companies Are Concerned About Their Ability To Deliver Audience Through New Media Channels | Active International

www.activeinternational.com [cached]

This presents a great opportunity for marketers," said Jim Porçarelli, Active International's Chief Strategy Officer.

...
"The ability to promote audience engagement and leverage quality content has long been the cornerstone of media companies' growth capabilities," adds Porçarelli.


"The impact of emerging digital media ...

www.activeinternational.com [cached]

"The impact of emerging digital media channels cannot be overstated," says Jim Porçarelli, Chief Strategy Officer at Active International.

...
"Quality digital advertising measurement is the next milestone in our industry," Porçarelli said.
...
"A big part of capturing a digital audience's attention is delivering meaningful experiences in a non-commercial sense, a story with a central narrative, dramatic structure and character arch," Porçarelli added.
...
"For the past two decades, marketers all over the world have placed a premium on their agencies' ability to buy media efficiently," Porçarelli said.

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