No Photo Available

Last Update


This profile was last updated on .

Is this you? Claim your profile.

Wrong Jim Porçarelli?

Jim Porçarelli

Chief Strategy Officer

Active International Ltd

Direct Phone: (845) ***-****       

Email: j***@***.com

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Active International Ltd

One Blue Hill Plaza

Pearl River, New York 10965

United States

Company Description

Active International, the global leader in corporate trade, consults with Fortune 1000 companies on ways to leverage their enterprise assets, typically excess consumer packaged goods, real estate and capital equipment, to purchase pre-budgeted expenses li ... more

Find other employees at this company (907)

Background Information

Employment History

Chief Marketing Officer



Advisory Board Member
Glass View

Advisory Board Member
Martini Media Inc

Founder and Advisor
AudienceFUEL Inc

Member, University Direct Effect Board
Rockefeller & Co. , Inc.

Web References (188 Total References)

News from Active | Active International [cached]

"The ability to promote audience engagement and leverage quality content has long been the cornerstone of media companies' growth capabilities," said Jim Porçarelli, Active International's Chief Strategy Officer.

News from Active | Active International [cached]

"The impact of emerging digital media channels cannot be overstated," says Jim Porçarelli, Chief Strategy Officer at Active International.

"Quality digital advertising measurement is the next milestone in our industry," Porçarelli said.
"A big part of capturing a digital audience's attention is delivering meaningful experiences in a non-commercial sense, a story with a central narrative, dramatic structure and character arch," Porçarelli added.
"For the past two decades, marketers all over the world have placed a premium on their agencies' ability to buy media efficiently," Porçarelli said.

About | Glass View [cached]

Jim Porçarelli

Jim Porçarelli co-founded MediaCom North America and brings 25 years strategic marketing and advertising experience to GlassView. While CMO at MediaCom, he drove annual billings to $4.5 billion. Before MediaCom, Jim was Chief Media Officer at DMB&B (now Publicis), where he led a team in the development of global business including Anheuser Busch, Procter and Gamble and Mars/Masterfoods.Prior to joining the company in 2006, he was COO and Chief Client Officer at MediaCom (WPP).
In addition to his duties at GlassView, Jim serves as Chief Strategy Officer and Executive Vice President of Active International, a multi billion dollar consulting and advertising firm.

News From Active | Active International [cached]

"There has been an explosion in the importance of marketing as a discipline," noted Jim Porçarelli, Active International's Chief Strategy Officer.

"Realistically, CMOs and CFOs many not spend much time focusing on the areas in which they are misaligned, in part because of competing priorities, but also because these are simply difficult conversations to have," adds Porçarelli.

Active International Celebrates 30 Years In Business | Active International [cached]

Our aim is to clearly define how we approach corporate barter, versus those that simply use aggregation and discounting as a means to not disclose prices," said Jim Porçarelli, Chief Strategy Officer of Active International.

Similar Profiles

Other People with this Name

Other people with the name Porçarelli

Jim Porcarelli
NeueVu Inc

Patricia Porcarelli
Park School

Pablo Porcarelli
Transportadora de Gas del Sur S.A.

Guido Porcarelli
Frank F. Daily P.A

Rob Porcarelli
Starbucks Corporation

City Directory Icon

Browse ZoomInfo's Business Contact Directory by City

People Directory Icon

Browse ZoomInfo's
Business People Directory

Company Directory Icon

Browse ZoomInfo's
Advanced Company Directory