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Jim Mitchell

Chief Executive Officer

Fuhu Inc

HQ Phone:  (310) 227-8230

Direct Phone: (310) ***-**** ext. **direct phone

Email: j***@***.com


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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Fuhu Inc

909 N. Sepulveda Blvd. Suite 540

El Segundo, California,90245

United States

Company Description

Fuhu, Inc., the creator of the nabi tablet, is the leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make... more

Find other employees at this company (270)

Background Information

Employment History





Board Member

A Thousand Joys

Advisory Board Member

NPower PA

Board Member



Business & Computer Science

Purdue University

bachelor of science degree

Electrical Engineering

N.C. State University

Web References(97 Total References)

FUHU - About Us - Management Team - [cached]

Jim Mitchell, CEO Bio
Former Partner at Accenture for over 18 years working with global market makers in the Media & High Tech industries. As one of the youngest Partners in the Firm, Jim founded Accenture's approach to Internet Applications and was Managing Partner for the Firm's Strategic Accounts within Media and High-Tech. Jim Mitchell, CEO Jim Mitchell brings with him 18 years of experience working with global market makers in the Media, High Tech, and Electronics industries. He has worked with leading brands clients such as Google, HP, Sun, DirecTV, Ingram Micro, Qualcomm, Toshiba, Intel and Nokia with a focus on increasing shareholder value by opening new channels, launching new products and businesses, improving supply chain and global operations and enhancing customer care. Mr. Mitchell has held a variety of operational leadership roles holding him accountable for global accounts, P&L and office management. During his tenure with Accenture, (formerly Anderson Consulting) Mr. Mitchell was a co-founder of the Firm's ecommerce practice and established Internet centers throughout the country to deliver Internet based solutions to leading edge companies and the Fortune 500. In 2000 he was admitted to Partnership at Accenture and was a Managing Partner for a portfolio of electronic and high tech companies in the Western and Southwest Regions, totaling over $100M in sales and revenue per year. As the Managing Partner at the Los Angeles office location he was responsible for overseeing 700 employees as well as the business operations of the office, including staffing plans, mentoring, motivating and retention. Mr. Mitchell earned his B.A in Business & Computer Science from Purdue University. He holds 6 patents on ecommerce frameworks for doing business via the Internet.

2012 Agenda - Kids@Play [cached]

Mr. Jim Mitchell, CEO, Fuhu

KRyS Global is Investment Banker in Fuhu Proposed Sale - KRyS Global [cached]

"We expect to be able to satisfy ongoing obligations to customers, vendors and employees pending the sale and ensure the bright future of the nabi franchise with the proposed acquisition and with the protections afforded by the Bankruptcy Code" said Jim Mitchell, Chief Executive Officer of Fuhu, "Most importantly, we expect to continue to ship our award-winning nabi products to our customers, provide support and troubleshooting to our customers, honor existing nabi Shop gift cards, and continue to develop our award-winning software, including nabi Pass, the kid-safe app and content subscription service."

knotop | Kid You Not: The Very Serious Business of Building the Fastest-Growing Company in America [cached]

Jim Mitchell, the CEO, is a 19-year veteran of the consulting giant Accenture.
They recruited Mitchell to be Fuhu's CEO. The Huis took on advisory roles. John Hui had just one rule for Mitchell and Fujioka: Don't touch the hardware itself. Mitchell and Fujioka sold equity stakes to the hardware companies they worked with, including Acer, Kingston Technology, and Foxconn. All Grown Up Jim Mitchell (left) and Robb Fujioka But Fujioka grew increasingly frustrated with the massive hardware companies. "Every time you had a simple idea, you had to go and convince all these guys to do it," he says. "You'd almost have to say, 'I'm going to turn your devices into gold' to get all these self-motivated fiefdoms involved. Worse, the big guys could be bullies. After Fujioka spent six months selling Acer on an app store, he says, the giant went ahead and made its own version, the Acer Alive app store, which launched in November 2010. (Acer did not comment on the claim.) That year, however, Apple introduced the iPad, leading competitors to rush out mass-market tablets for Google's Android operating system. Fujioka and Mitchell believed they spotted an unaddressed market: women. "It was a shit tablet," says Mitchell, but Fujioka had an idea. Fuhu had already developed Fooz Kids. "Robb thought, Why not put it on this tablet, redo 'em, and sell 'em for 99 bucks? says Mitchell. That fall, Mitchell managed to negotiate an exclusive deal with Toys "R" Us for 10,000 units. Until more parents bought Nabis, a copycat could swoop in and swipe the market. (In fact, Mitchell says, Toys "R" Us attempted to do just that, releasing its own Android kids' tablet, the Tabeo, the following September. Fuhu is now suing Toys "R" Us for stealing trade secrets. In a recent afternoon, in a showroom in Fuhu's 100-employee office in El Segundo, Mitchell triumphantly showed me the result. Three prominent display consoles replicate how the Nabi 2 retails today in Walmart, Target, and Best Buy stores. Fuhu sold more than a million units last year at a list price of $199. Next to the Nabi 2s on those displays are two other tablets: the 5-inch Nabi Jr. ($100) and the 10-inch Nabi XD ($249). But Mitchell really lights up when he picks up a Nabi 2 and flips it over. Later, Mitchell shows me removable stickers, called Nabi Frames, that retail for $5.99. "These are awesome," he says, his eyes gleaming like Christmas morning. "It's like printing money, right?" Mitchell and Fujioka believe this is just the beginning. Mitchell sees the Nabi as a distribution channel for children's content of all kinds. "At the end of the year, I'm going to have four million screens out there," says Mitchell. "That's like a whole TV network. Fuhu has a partnership with Japanese mobile provider KDDI to produce a Japanese version of Fooz Kids, and later this year Fuhu will launch in China-looking to use the Huis and their Foxconn connections to help the company sell not just to affluent Chinese consumers but to the whole education system. Fuhu is also taking another crack at Pinq, this time with a line of home audio products. The sense of urgency is unrelenting. The day after Mitchell takes me around the showroom, I meet with a team of four exhausted-looking men from the Taiwanese audio manufacturer Primax.

2012 Speakers – Kids@Play [cached]

Jim Mitchell
CEO Fuhu, Inc.

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