Diversity & Cultural Manager, Las Vegas Convention & Visitor Authority
Jim McMichael is currently the Diversity & Cultural Manager with the LVCVA (Las Vegas Convention & Visitor Authority) handling the LGBT markets and cultural tourism programming.
Previous to joining the LVCVA, McMichael spent 18 years in the shopping center industry with The Rouse Company and General Growth Properties in various marketing positions in South Florida and Las Vegas, most recently as the Sr. Marketing Manager at Fashion Show.
extensive marketing background covers a broad array of projects including coordinating in-mall events on the Fashion Show runway, dealing with retailer specific issues to drive awareness and sales, and working with area tourism partners to build marketing programs that drive traffic and increase brand awareness.
Prior to entering the shopping center industry, McMichael spent several years in the travel industry holding positions at Windstar Cruises, Holland America Line and Costa Cruises.
tourism background provides a unique foundation to help develop creative ways to market a destination, attraction or shopping center to reach key target markets.