I had dinner with Jim Jenks (the founder of Op) about for or five years ago.He
told me about innovating surfwear in the surfshops.When he
started with t-shirts at Op
lot of shops didn't even have anything to hang them on.All they had were boards and wetsuits.So Jim
own rounders that he
owned in and hung his
shirts on them.Pretty soon the retailers were like, 'Whoh, I didn't know I could sell T-shirts.This is insane.' So yeah it's evolved a lot.
So let's talk about your personal journey here.What year was it you got the Billabong Licensee?Well I was shaping boards at the time, doing HOT STUFF's and LIGHTNING BOLTS and then I was foolish enough to do my own label HURLEY surfboards.