"Once you are in the short-run market, it's easy to get the rest of your customers' work, too," says Jim Gavitt, general manager of Ad Color, a former prepress house.
"We decided to purchase the Roland R300 because short-run is such a loosely defined term.The R300 is a robust, five-color press that is economical for runs up to 100,000.And, short-run to some people is 10,000 to 20,000.That is perfect for this press."
The MAN Roland R300 can print two to eight colors on sheets up to 23 x 29 inches.
likes the MAN Roland R300's unique format size."It's a half size press, but it gives us an extra three inches per sheet, so instead of running four-up 8-1/2 x 11 inch sheets, we can print six-up 8-1/2 x 11 inch sheets," he
says."This gives us a cost advantage over printers with standard half-size presses.Plus, it allows us to complete with 40 inch presses on a lot of jobs."Gavitt
also likes that the press produces extremely high-quality output, which is important to Ad Color
's high-end color business."Originally, we ordered the two-color MAN Roland 202, but when we started offering traditional offset printing, customers started bringing us four- and five-color work," says Gavitt
."The MAN Roland R300 allows us to meet their demanding quality needs."MAN Roland
is based in Germany and is one of the world's largest manufacturers of sheetfed and web presses, featuring a line of small and large volume products and a range of finishing systems and add-on components.The U.S. headquarters is located in the Chicago suburb of Westmont.MAN Roland
is on the World Wide Web at http://www.manroland.com/.