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Wrong Jim Counts?

Jim C. Counts

Owner

Nimbus Brewing Company

HQ Phone:  (520) 745-9175

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Nimbus Brewing Company

3850 E. 44Th Street Suite 138

Tucson, Arizona,85713

United States

Company Description

At Nimbus Brewing Company, we are dedicated to providing the finest quality, best tasting, all natural beers with no additives or preservatives. We pride ourselves on our flavorful, distinctive beers - beers for those who know the difference. Even with our gro...more

Background Information

Employment History

Partner

Town West


Kitchen Manager

3850 E. 44th St.


Web References(62 Total References)


Allied Beverage Tanks | ALLIED BEVERAGE TANKS INC. CLIENT REFERENCES

alliedbeveragetanks.com [cached]

James Counts
3850 East 44th Street Tucson, AZ 85713 Tel: 520-745-9175 jamescounts@msn.com


ediblebajaarizona.com

The monkeys were a mistake," says Jim Counts, owner, head brewer, and managing partner of Nimbus Brewery Company.
Counts recalls, "Everyone said, 'It looks great, but where's the monkey?'" It was then that a practical joke became the heart of the brand. With a clean bill of health as of August, Jim Counts is back at Nimbus, once again brewing good-tasting beers--although, now more than ever, he's counting on the help of his staff and customers. With a clean bill of health as of August, Jim Counts is back at Nimbus, once again brewing good-tasting beers-although, now more than ever, he's counting on the help of his staff and customers. Counts says that the American palate became accustomed to lagers in part because of the popularity and availability of German beers and credits craft breweries for popularizing the ale style. The brewery world is not easy," Counts admits. He said that when Nimbus opened in the late 90s, breweries were closing left and right. Nimbus opened and thrived despite the odds, but there have been obstacles. In 2011, the brewing company filed for Chapter 11 bankruptcy reorganization. That same year, according to the Arizona Daily Star, Counts sold a majority stake in his restaurant to New Way Restaurants. But the biggest obstacle by far, which affected Counts both personally and professionally, was when he was diagnosed with throat cancer in 2011. "This is not a business you turn your head from," he says. Nimbus had won the Best Local Brew award in the Tucson Weekly for 14 years in a row until their streak was broken in 2013. Counts believes it had to do, in part, with the time he needed to be away to focus on his healing. "Making beer is tedious and exacting," he says. If the beer is not fermented within a degree or two, if the distributors don't store the beer properly, if the equipment is not cleaned the same exact way every time, the beer can taste completely different. For example, he says, a Hefeweizen is meant to be fermented at 70 degrees. At 68, the beer will taste like cloves. At 72, bananas. Now that he is back, with a clean bill of health as of last August, Counts is committed to providing the same quality beer as before, though the challenge is not completely over. Although Counts is the head brewer, his taste has not fully returned. When he goes out to eat at a restaurant, he often struggles with his palate. "I can taste the most minute amount of salt," he says. "How do you own a business that relies on your taste when you can't taste things accurately? It helps if you have a longstanding product and a slew of loyal employees and customers. He has learned to rely on others, steady customers and staff, to help him know when the ales taste right by comparing their taste to his own. Counts says he is grateful for all those who have volunteered to sit across the table from him to help. "The customers have been amazing.


GABF 2003

www.beerdude.com [cached]

Jim Counts, managing partner for Nimbus, reports that Nimbus has recently expanded capacity in a big way with a new brewing system and 150 bbl tanks.


ABT Allied Beverage Tanks, Inc.

www.alliedbeveragetanks.com [cached]

James Counts
3850 East 44th Street Tucson, AZ 85713 Tel: 520-745-9175 jamescounts@msn.com


azstarnet.com

"It is exciting for us to be available in such a concentrated area of 18 million people," Nimbus owner Jim Counts said.
"We are confident that we will do well." Counts said Nimbus caught the attention of distributors after taking home the "Arizona Brewery of the Year" honor in 2013 at the New York International Beer Competition. All six Nimbus standards, including its oatmeal stout and "Dirty Guera" Southwestern-style blonde ale, will be shipped, he added.


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