Media Contact: Jim Banahan, phone (323) 913-4570
"We are building a relationship with our community based on the simple principle of trust," said Jim Banahan, the Vice President of Marketing and Community Relations at HPMC.
"But for the community to trust HPMC
, it needs to build a relationship with us first ... to get to know who we are."
Earlier this year, the hospital (via telephonic research) asked the many diverse communities living within 5-miles of the hospital if they would like to know more about Hollywood Presbyterian
and the many health services it offers the community.
"They said yes," Banahan
Based on that answer, the hospital has been reaching out to the community, unlike any other health care facility in the region, by taking its simple message directly to the people of Los Angeles.
"Rather than making them come to us, we went out to them," said Banahan
"Every panel is tailored to the community it serves," said Banahan
, adding that the panels in Little Armenia are in Armenian, those in Korea Town are in Korean, while Spanish language panels are located throughout the entire region surrounding the hospital.
"We photographed ourselves for the ad banners, using life size images of our nurses, physicians and patients," Banahan
"We're honest, open and use real people to express our dedication of quality, trust and family."
"Trust is the key ingredient in choosing a hospital and we want to earn the right to be the most trusted hospital in town," Banahan