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This profile was last updated on 4/7/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Jim Bacharach

Wrong Jim Bacharach?

Vice President, Brand, Marketing ...

John Hancock Financial Services
John Hancock
601 Congress Street
Boston , Massachusetts 02210
United States

Company Description: The Boston-based mutual fund business unit of John Hancock Financial Services, John Hancock Funds manages more than $56.8 billion in open-end funds, closed-end...   more
Background

Employment History

  • Vice President of Brand Communications and Creative Services
    John Hancock
  • Vice President , Brand Strategy and Communications
    John Hancock
  • Vice President
    The Ad Club
  • Vice President
    Brand Strategy and Communications
  • Vice President, Brand
    Marketing & Creative Services
  • Adjunct Professor
    Boston University College of Communications

Board Memberships and Affiliations

Education

  • M.B.A.
    Columbia University
  • B.A.
    Union College
41 Total References
Web References
The Ad Club - The Board
www.adclub.org, 25 Oct 2014 [cached]
Jim Bacharach
VP, Brand, Marketing
News Details - John Hancock
memphisell.jhancock.com, 26 Mar 2012 [cached]
In fact, it is the latest rendition of a strategy originally conceived and executed by John Hancock and Hill Holliday more than 25 years ago," said James Bacharach, Vice President of Brand Strategy and Communications.
John Hancock Ads Destroy the TV-Digital Divide
www.viralgains.com, 9 Sept 2014 [cached]
James Bacharach, Vice President of Brand, Marketing & Creative Services at John Hancock explains this strategic move to extend the company's advertising into the digital landscape:
...
Bacharach is optimistic that the campaign will be a source of conversation and engagement through social media. "We will be fostering a dialogue, asking viewers how they think the story should or most likely will end, and to share their own experiences," through #lifecomesnext.
This is a sign that John Hancock-among other big names-is warming up to ideas of innovation in its advertising approach. Bacharach wasn't afraid to admit to this: "Now, there is a significantly higher online video content whereas before, for us, television had been an end in itself."
Jim Bacharach, vp of brand ...
www.adweek.com, 15 Sept 2013 [cached]
Jim Bacharach, vp of brand strategy and communications for John Hancock, which sponsors Pro Football Now, said that his brand was attracted to SI's weekly series for its value as a companion to the sports TV programming its customers were already consuming. "Half the time they're watching TV, they're engaged in their smartphone or tablet," he said.
...
Jim Bacharach, vp of brand strategy and communications for John Hancock, which sponsors Pro Football Now, said that his brand was attracted to SI's weekly series for its value as a companion to the sports TV programming its customers were already consuming. "Half the time they're watching TV, they're engaged in their smartphone or tablet," he said.
The EDGE Conference | Branded in Boston
www.adclubedge.org, 5 Aug 2011 [cached]
Jim Bacharach
VP, Brand Communications & Creative Services
JOHN HANCOCK
...
ABOUT JIM BACHARACH Jim is responsible for ensuring the John Hancock brand platform, "the future is yours", is effectively communicated and integrated across the company's extensive consumer and trade marketing activities. Jim began his career in brand management at General Foods and then Chesebrough-Pond's. He subsequently held senior management positions at a number of marketing services firms where his clients ranged from AT&T and Starwood Hotels to Ameritrade and Converse.
He holds a B.A. from Union College and an M.B.A. from Columbia University. He and his wife, Carla, live in Boxborough, MA with their three children.
Jim Bacharach
VP, Brand Communications & Creative Services John Hancock
Jim is responsible for ensuring the John Hancock brand platform... [more]
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