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This profile was last updated on 5/17/2017 and contains contributions from the  Zoominfo Community.

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Wrong Jim Bacharach?

Jim Bacharach

Vice President Brand Communications and Creative Services

John Hancock

HQ Phone:  (617) 663-3000

Direct Phone: (617) ***-**** ext. ******direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

John Hancock

601 Congress Street

Boston, Massachusetts,02210

United States

Company Description

As the real estate arm of John Hancock, the Real Estate Finance Group (REFG) provides mortgage financing for commercial properties. The John Hancock brand name is on every loan we make, along with our long-standing reputation as a mortgage lender of choice. To...more

Background Information

Employment History

Adjunct Professor

Boston University College of Communications


Affiliations

The Ad Club

Board Member


Education

B.A.

Union College


M.B.A.

Columbia University


Web References(54 Total References)


Entrepreneurial Selling by RAIN Group

www.entselling.com [cached]

Jim Bacharach
Jim Bacharach is VP of Brand Communications & Creative Services at John Hancock. Jim drives John Hancock's brand strategy, brand communications and brand management, while also ensuring it is all consistently applied across the company's seven de-centralized business units. His success to date has been built around redefining this blue chip brand in consumers' minds beyond simply life insurance, building an integrated strategy that has created a "bigger than we are" market presence in the face of competitors. He is working to change the culture within the Creative Services organization to a service orientation in order to support a chargeback model. Jim began his career in CPG brand management at General Foods and then Chesebrough-Pond's. Since then, he has been applying and adapting that classic discipline to a wide range of B2C and B2B categories including financial services, technology, hospitality, footwear, publishing and not-for-profit. Much of Jim's career has been spent on the marketing services side at integrated communications agencies and consulting firms. Among the brands he has worked with are NEC, Converse, Ameritrade, Starwood Hotels & Resorts, AT&T Capital, Travelers, Progress Software, Liberty Financial and Grainger. Jim has also worked with a wide range of start-ups and early stage companies.


"Entrepreneurial Selling Online Training Program by RAIN Group"

www.entselling.com [cached]

Jim Bacharach | Vice President at John Hancock


Entrepreneurial Selling by RAIN Group

www.entselling.com [cached]

Jim Bacharach
Jim Bacharach is VP of Brand Communications & Creative Services at John Hancock. Jim drives John Hancock's brand strategy, brand communications and brand management, while also ensuring it is all consistently applied across the company's seven de-centralized business units. His success to date has been built around redefining this blue chip brand in consumers' minds beyond simply life insurance, building an integrated strategy that has created a "bigger than we are" market presence in the face of competitors. He is working to change the culture within the Creative Services organization to a service orientation in order to support a chargeback model. Jim began his career in CPG brand management at General Foods and then Chesebrough-Pond's. Since then, he has been applying and adapting that classic discipline to a wide range of B2C and B2B categories including financial services, technology, hospitality, footwear, publishing and not-for-profit. Much of Jim's career has been spent on the marketing services side at integrated communications agencies and consulting firms. Among the brands he has worked with are NEC, Converse, Ameritrade, Starwood Hotels & Resorts, AT&T Capital, Travelers, Progress Software, Liberty Financial and Grainger. Jim has also worked with a wide range of start-ups and early stage companies.


How to Sell Wealth Management Services

www.rainsalestraining.com [cached]

- Jim Bacharach, Vice President, John Hancock
2 Great Ways to Learn More


John Hancock Keeps It Real | FCS: The Financial Communications Society

thefcs.org [cached]

As Jim Bacharach, Vice President for Brand, Marketing, and Creative Services at John Hancock, told the crowd at the FCS December lunch: "A good positioning stands the test of time.
Faced with the daunting task of competing with competitors that outspend John Hancock by a factor of three or four to one, Bacharach and his team worked hard to bring the emotional component of the brand to the forefront. Bacharach reported that by any number of metrics - site visits, impressions, time spent on the site, etc. - the campaign is outperforming their internal expectations and projections. Social-media engagement has materialized and continues to run high across Twitter, LinkedIn, Facebook and YouTube. Bacharach noted that John Hancock maintained the same ad agency relationship since the positioning was launched in 1984. Hill Holliday won the account back then and continues on the job to this day. While many people at both the insurer and the agency have come and gone over the years, Bacharach said it has been a huge advantage to maintain a relationship with an agency that understands its legacy.


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