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This profile was last updated on 11/12/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Jim Bacharach

Wrong Jim Bacharach?

Vice President of Brand Communica...

Phone: (617) ***-****  
Email: j***@***.com
John Hancock
601 Congress Street
Boston , Massachusetts 02210
United States

Company Description: The Boston-based mutual fund business unit of John Hancock Financial, John Hancock Funds, manages more than $60.8 billion in open-end funds, closed-end funds,...   more

Employment History

  • Vice President, Brand, Marketing and Creative Services
    John Hancock
  • Vice President, Brand Strategy and Communications
    John Hancock
  • Vice President
    The Ad Club
  • Vice President
    Brand Strategy and Communications
  • Vice President, Brand
    Marketing & Creative Services
  • Position, CPG Brand Management
    General Foods
  • Adjunct Professor
    Boston University College of Communications

Board Memberships and Affiliations


  • M.B.A.
    Columbia University
  • B.A.
    Union College
51 Total References
Web References
Jim ..., 30 Oct 2015 [cached]
Jim Bacharach Jim Bacharach is VP of Brand Communications & Creative Services at John Hancock. Jim drives John Hancock's brand strategy, brand communications and brand management, while also ensuring it is all consistently applied across the company's seven de-centralized business units. His success to date has been built around redefining this blue chip brand in consumers' minds beyond simply life insurance, building an integrated strategy that has created a "bigger than we are" market presence in the face of competitors. He is working to change the culture within the Creative Services organization to a service orientation in order to support a chargeback model. Jim began his career in CPG brand management at General Foods and then Chesebrough-Pond's. Since then, he has been applying and adapting that classic discipline to a wide range of B2C and B2B categories including financial services, technology, hospitality, footwear, publishing and not-for-profit. Much of Jim's career has been spent on the marketing services side at integrated communications agencies and consulting firms. Among the brands he has worked with are NEC, Converse, Ameritrade, Starwood Hotels & Resorts, AT&T Capital, Travelers, Progress Software, Liberty Financial and Grainger. Jim has also worked with a wide range of start-ups and early stage companies.
The Ad Club - The Board, 25 Sept 2015 [cached]
Jim Bacharach
VP, Brand, Marketing
News Details - John Hancock, 26 Mar 2012 [cached]
In fact, it is the latest rendition of a strategy originally conceived and executed by John Hancock and Hill Holliday more than 25 years ago," said James Bacharach, Vice President of Brand Strategy and Communications.
Jim Bacharach | Vice ..., 30 Oct 2015 [cached]
Jim Bacharach | Vice President at John Hancock
Cindy Stockwell | Jim Bacharach ..., 25 Sept 2015 [cached]
Cindy Stockwell | Jim Bacharach | John Coombe | Sarah Fay | Andrew Graff | Baba Shetty | Fred Bertino | Vallerie Bettini | Brian Cusack | Jane Deery | Matt Fortenbaugh | Stephanie Games | Adam Grossman | Phil Johnson | Kathy Klingler | Melissa Lea | Karen Lederer | Eran Lobel | Tod Loofbourrow | Mark Lund | Josh McCall | Steve Melia | Lynne Montesanto | John Moore | Chris Pollara | Bob Quinlan | Brad Rinklin | Mark Rosenthal | Darren Ross | Ken Rowell | O'Neal Rowe | Linda SanGiacomo | Erica Scheik | Cheryl Savage | Danuta Shasha | Margie Sullivan | Laura West
Jim Bacharach VP, Brand, Marketing & Creative Services John Hancock
Jim Bacharach is responsible for John Hancock’s brand strategy, brand management and communications. That strategy and those communications support the company’s seven business units, multiple indirect sales channels, corporate responsibility initiatives, sponsorships and events, employee communications and recruitment. 
Jim began his career in brand management at General Foods and then Cheesebrough-Pond’s. He subsequently held senior management positions at a number of marketing services firms where his clients ranged from AT&T and Starwood Hotels to Ameritrade and Converse.

He holds a B.A. from Union College and an M.B.A. from Columbia University.

 He and his wife, Carla, live in Boxborough, MA with their three children.
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